Free tools

Tools that tell you the truth about your visibility

Every tool on this page is genuinely free, works without an account, and measures rather than guesses. Where something cannot be measured, it says so — the same honesty standard as our paid work.

Visibility

How findable your business actually is — on the web and to AI.

Website Visibility CheckerEnter your website address and get a measured, evidence-based report in about fifteen seconds: your HighRegard Website Score across seven areas, what is holding you back, and what to fix first.AI Readiness CheckerAI assistants increasingly answer "best plumber near me" questions — but they can only recommend businesses they can read and understand.Domain Authority CheckerCompare up to five domains — yours and your competitors — on the authority signals we can measure honestly.

SEO & structured data

Metadata, schema and the signals search engines read.

Schema CheckerPaste any page URL and see exactly what structured data it carries: every schema type found, whether the JSON-LD actually parses, whether search engines can identify the business behind the page, and which valuable properties are missing.Schema GeneratorFill in your real business details and get clean, correct JSON-LD you can paste into your site — with the exact type for your sector, UK-formatted address, opening hours and profile links.Meta Tags & SERP PreviewFetch any page to see its title, description and heading exactly as search engines read them — then edit them live in a realistic Google preview with pixel-aware length indicators.Social PreviewWhen someone shares your website in a WhatsApp group or on Facebook, the preview card is your first impression — and a missing image or blank title quietly kills the click.

Google tools

Business Profile links, tracking and review assets.

UTM BuilderUTM parameters tell your analytics exactly where a visitor came from — which post, which email, which leaflet QR code.GBP UTM BuilderWithout tagging, much of your Google Business Profile traffic hides inside "direct" or generic "google / organic" in analytics — so you never learn what your profile actually produces.Review Link GeneratorThe single biggest reason customers do not leave reviews is friction.QR GeneratorGenerate a QR code for any link, phone number or WhatsApp chat — downloadable as PNG or crisp print-ready SVG.WhatsApp Link GeneratorA WhatsApp click-to-chat link lets a customer start a conversation with one tap — no saving your number first.

Reviews

The maths and mechanics of your rating.

Review CalculatorYour Google rating is simple arithmetic — which means you can calculate exactly what it takes to move it.

Marketing economics

Whether the numbers behind your marketing actually work.

Marketing ROIMost small businesses judge marketing on revenue, which quietly flatters every campaign — because revenue ignores what the goods and the marketing cost.SEO ROISEO is an investment case, not an act of faith — and the case should be modelled before you spend.Ads Break-EvenGoogle will happily sell you clicks at any price; whether those clicks make money depends on numbers Google does not know — your conversion rates and margin.Lifetime ValueAlmost every marketing decision — what to bid, what to spend on reviews, whether a £495 retainer is cheap or dear — quietly depends on one number: what a customer is worth over their lifetime with you.Max CAC"How much should I spend on marketing?" is really "how much can I pay for one customer and still profit?" This calculator answers it two ways — the cautious ceiling (profit on the first purchase alone) and the growth ceiling (profit across the customer lifetime) — with your target margin built in..

Website quality

Trust, conversion and how your pages present.

Email SignatureEvery email your business sends is a small advert.

Why these tools are free

Simple: they are how we would want to be sold to. Run the checks, take the findings, fix them yourself if you have the time — the tools hold nothing back and every recommendation explains itself. If you would rather have it done properly, with human verification and evidence, that is what the Website Revenue Audit is for. Either way you learn the truth about your visibility today.

The scored checkers follow a documented, versioned method — read exactly how the Website Score works.

Start with the free snapshot

Three personalised findings from your website, verified by a person — free, no call, no obligation.

Get your free snapshot Order the full audit — £295