Free tools
Tools that tell you the truth about your visibility
Every tool on this page is genuinely free, works without an account, and measures rather than guesses. Where something cannot be measured, it says so — the same honesty standard as our paid work.
- Website Visibility Checker
- AI Visibility Test
- AI Readiness Checker
- Domain Authority Checker
- Schema Checker
- Schema Generator
- Meta Tags & SERP Preview
- Social Preview
- UTM Builder
- GBP UTM Builder
- Review Link Generator
- QR Generator
- WhatsApp Link Generator
- Email Signature
- Review Calculator
- Marketing ROI
- SEO ROI
- Ads Break-Even
- Lifetime Value
- Max CAC
Visibility
How findable your business actually is — on the web and to AI.
Website Visibility Checker
Enter your website address and get a measured, evidence-based report in about fifteen seconds: your HighRegard Website Score across seven areas, what is holding you back, and what to fix first.
AI Visibility Test
Does an AI assistant actually mention your business when a customer asks? This tool runs three representative prompts — best-in-town, recommendation and reputation — against one live AI model with web search, right now, and shows you the actual answers.
AI Readiness Checker
AI assistants increasingly answer "best plumber near me" questions — but they can only recommend businesses they can read and understand.
Domain Authority Checker
Compare up to five domains — yours and your competitors — on the authority signals we can measure honestly.
SEO & structured data
Metadata, schema and the signals search engines read.
Schema Checker
Paste any page URL and see exactly what structured data it carries: every schema type found, whether the JSON-LD actually parses, whether search engines can identify the business behind the page, and which valuable properties are missing.
Schema Generator
Fill in your real business details and get clean, correct JSON-LD you can paste into your site — with the exact type for your sector, UK-formatted address, opening hours and profile links.
Meta Tags & SERP Preview
Fetch any page to see its title, description and heading exactly as search engines read them — then edit them live in a realistic Google preview with pixel-aware length indicators.
Social Preview
When someone shares your website in a WhatsApp group or on Facebook, the preview card is your first impression — and a missing image or blank title quietly kills the click.
Google & local
Your Business Profile: tracked links and review assets.
Reputation
The maths and mechanics of your rating.
Marketing utilities
Links, codes and assets that make everyday marketing trackable.
UTM Builder
UTM parameters tell your analytics exactly where a visitor came from — which post, which email, which leaflet QR code.
QR Generator
Generate a QR code for any link, phone number or WhatsApp chat — downloadable as PNG or crisp print-ready SVG.
WhatsApp Link Generator
A WhatsApp click-to-chat link lets a customer start a conversation with one tap — no saving your number first.
Email Signature
Every email your business sends is a small advert.
Marketing economics
Whether the numbers behind your marketing actually work.
Marketing ROI
Most small businesses judge marketing on revenue, which quietly flatters every campaign — because revenue ignores what the goods and the marketing cost.
SEO ROI
SEO is an investment case, not an act of faith — and the case should be modelled before you spend.
Ads Break-Even
Google will happily sell you clicks at any price; whether those clicks make money depends on numbers Google does not know — your conversion rates and margin.
Lifetime Value
Almost every marketing decision — what to bid, what to spend on reviews, whether a £495 retainer is cheap or dear — quietly depends on one number: what a customer is worth over their lifetime with you.
Max CAC
"How much should I spend on marketing?" is really "how much can I pay for one customer and still profit?" This calculator answers it two ways — the cautious ceiling (profit on the first purchase alone) and the growth ceiling (profit across the customer lifetime) — with your target margin built in..
Why these tools are free
They are how we would want to be sold to.
Run the checks, take the findings, fix them yourself if you have the time. The tools hold nothing back and every recommendation explains itself.
If you would rather have it done properly, with human verification and evidence, that is what the Website Revenue Audit is for. Either way you learn the truth about your visibility today. The scored checkers follow a documented, versioned method: read exactly how the Website Score works.
Every tool page states, in the same six lines, what you enter, what you get, what the tool reads, what it cannot see and how long it takes, and shows a worked example: for eighteen of the twenty it is the tool’s own output on a fictional business, generated when the site is built; for the two that need a live model or a live registry it is a labelled sketch of the result.
Start with the free snapshot
Three personalised findings from your website, verified by a person — free, no call, no obligation.