The flagship — £7,495 fixed · 8 weeks

The Authority Transformation

An eight-week, founder-led programme to improve how your business is found, understood, trusted and chosen online, working with the website you already have.

Why this exists

For the business where everything is underbuilt at once.

Most businesses should start with the £295 audit, fix what it finds, and stop there. A smaller number have a different problem: the website, the trust evidence, the local presence and the way machines read the business are all underbuilt together, and piecemeal fixes keep moving the bottleneck rather than removing it.

The Transformation is the whole system rebuilt in one deliberate, sequenced engagement: how you are found (search, Maps and, increasingly, AI assistants), how you are understood (what a stranger and a machine can each work out about you), how you are trusted (evidence, consistency, credentials), and how you are chosen (a customer journey that converts attention into enquiries).

The shape of it

Eight weeks. One client at a time. Nothing implemented before the blueprint is approved, and a before-and-after record at the end.

A growing share of customers ask ChatGPT, Gemini or Copilot for a recommendation instead of scrolling results. A business that is illegible to them is absent from those conversations, however good it is. Weeks six and seven exist to fix exactly that.

weeks, in six phases, with something kept at the end of each

client at a time; the founder does the work

weeks given to authority evidence and machine legibility

days of included monitoring after completion

The eight weeks

A sequenced programme, not a burst of activity

Each phase produces something you keep, and nothing is implemented before you have approved the blueprint.

Then 90 days of included monitoring: visibility, indexing and journey health watched after completion, with a written report at the end.

01 DiagnoseWeek 1
02 ArchitectWeek 2
03 ImplementWeeks 3–5
04 Establish authorityWeek 6
05 Local & AI visibilityWeek 7
06 Validate & hand overWeek 8
90 days of included monitoringAfter week 8

Diagnose Week 1
Everything the Website Revenue Audit covers, taken further: full customer-journey testing on real devices, technical crawl, trust and evidence review, local visibility baseline, and a documented baseline of how AI assistants currently describe your business — so every later change is measured against a dated starting point.
Architect Week 2
The plan, in writing, before anything is touched: information architecture, page-by-page purpose, the customer journey redesigned from first impression to enquiry, and the exact list of changes with what each is for. You approve the blueprint before implementation begins.
Implement Weeks 3–5
Implementation under change control on your existing website: pages reworked or repaired, conversion friction removed, mobile experience fixed, performance problems addressed, forms and enquiry routes tested end to end. Every change logged, every risk taken to staging first where the platform allows it.
Establish authority Week 6
The evidence layer most websites are missing: qualifications, accreditations and team made visible and verifiable, claims backed or removed, reviews and public profiles brought into agreement with the website, and business information made consistent everywhere it appears.
Local & AI visibility Week 7
Structured data implemented and validated so search engines and AI assistants can identify what you do, where you operate, what you charge and why you are credible. Google Business Profile alignment, location and service-page signals, and a re-run of the Week-1 AI baseline to document what changed. We make your business as legible as it can be made — we do not and cannot promise how any platform will rank or cite it.
Validate & hand over Week 8
Everything re-tested against the baseline: journeys, performance, structured data, local and AI visibility. You receive the full change log, the evidence pack, plain-English documentation of how to keep it maintained, and everything remains yours.

Included

Everything in the Website Revenue Audit and Repair Sprint, with the implementation list agreed in the blueprint rather than capped at twelve
Founder-led throughout — the person whose name is on this website does the thinking
A written, approved blueprint before any change is made
Implementation under change control, with a full change log
Structured data designed, implemented and validated across the site
A dated before-and-after record of local and AI-search visibility
90 days of post-completion monitoring, with a report at the end of it

Not included — said plainly

Guarantees of rankings, traffic, leads, revenue or AI recommendations: the platforms decide those, and we only promise the work and the evidence
Paid advertising management, social media management or PR
A full visual redesign, a new website build or a move to a different platform. The Transformation improves the website you have; if the blueprint shows a rebuild is the right answer, that is quoted separately and you decide
Content in regulated areas published without your professional sign-off
Ongoing work after the monitoring period — the optional monthly plans exist for that, and are never required

Eligibility

One Transformation at a time — and not for everyone

Applications are reviewed personally by the founder. We accept the engagement when we are confident it can pay for itself in your numbers, and decline it when we are not.

A good fit usually means

A local service business where one customer is worth hundreds of pounds or more
The owner or decision-maker is in the room and available weekly during the eight weeks
You can grant website and profile access, and approve work within agreed timescales
You want the work done properly once — not a cheap version of everything

If the honest answer to your application is that the £295 audit or £795 Sprint would serve you better, that is the answer you will get.

Questions

Asked before applying

Why is it application-only?

Because at £7,495 the work has to be able to pay for itself in your numbers, and for some businesses it honestly cannot. The application asks what a customer is worth to you so we can check that maths before taking your money. When the answer is “the audit is all you need”, that is what we will tell you.

Why only one at a time?

The Transformation is founder-led by design — it is not passed to a delivery team. One engagement at a time is the real capacity of that model, so that is the published limit. It is an operating fact, not a marketing tactic.

How does payment work?

Nothing is paid online and nothing is due at application. If we accept the engagement, payment is staged across the eight weeks on a schedule agreed in writing before work begins. The price is fixed at £7,495, including VAT: the staged invoices total exactly that figure, with no day rates and no overruns billed.

What happens after the eight weeks?

You keep everything: the rebuilt pages, the structured data, the documentation and the evidence pack. We then monitor visibility, indexing and journey health for 90 days and report at the end. If you want ongoing upkeep after that, the monthly plans exist — clearly scoped and cancellable any month — but the Transformation is complete in itself.

Apply

Five minutes, nothing charged, no commitment made by either side. The founder replies personally within two working days.

Full name

Phone number

Business name

Website

Main location

Sector

Are you the owner or final decision-maker?

The Transformation is £7,495, staged. Is that workable?

When would you want to start?

What is a new customer worth to you, roughly, and how many would this need to add to pay for itself?

A rough figure is fine — this is the honest maths we will check before accepting the work.

Why now? What is the business problem behind this?

e.g. “we depend entirely on word of mouth”, “a competitor dominates search”, “enquiries have slowed”.

Privacy

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Start with the measurable, free

The Transformation is comprehensive execution. If you want the measured starting point first, these run in under a minute.

If the flagship is more than you need

Start where most businesses should: the free website review or the £295 audit. Everything here scales down in the same discipline.

Get my free website review Order the full audit, £295

Rather talk? Twenty minutes with the founder, UK time slots: you leave with a clear view of what to do first, whether or not you buy anything.

Every way to work with HighRegard