Insights
Practical writing, from implementation
Everything here comes from work we have actually done — no recycled listicles, no AI-search fearmongering, and answers first so you can leave quickly with what you came for.
What local businesses should actually do to become visible in AI search
A hype-free guide to AI-search visibility: how assistants choose who to mention, which sources they cite, and the work that actually moves the needle.
Schema markup for local businesses: what it can and cannot do
Structured data is oversold and underused at the same time. What schema genuinely does for local businesses, what it cannot do.
Why Google Maps rankings vary across the same town
Two searchers a mile apart see different map results. How proximity, relevance and prominence interact.
A practical Google Business Profile audit checklist
A field-by-field working checklist for auditing a Google Business Profile: categories, services, media, reviews.
Local SEO for regulated clinics: trust, content and compliance
Clinics face rules other businesses do not: regulated claims, patient confidentiality, professional standards.
How to measure whether local SEO is producing enquiries
Rankings are not revenue. The tracking setup that connects local visibility work to phone calls, forms and bookings.
Also available as an RSS feed.
Start with three free findings from your own website.
The free Website Revenue Snapshot shows you three specific, evidenced problems on your website — no call, no obligation. The full Website Revenue Audit is £295.