Sample report — fictional business, real standard

Judge the audit before you buy it

This is the actual format, depth and honesty of every Website Revenue Audit we deliver — written for a clearly labelled fictional business so you can see the standard without anyone’s confidential findings being exposed.

Fictional sample. “Harewood Bathrooms Ltd” does not exist — it was invented by HighRegard to demonstrate the audit format. All findings, metrics and competitors are illustrative. We never publish real customer findings without permission, and we never invent real case studies.

Section 1 of 12

Executive summary

We audited ten pages of harewoodbathrooms.example and the principal customer journey — a mobile visitor arriving on a service page, understanding the offer, and requesting a quote — across three days in June 2026.

The honest overall picture: Harewood Bathrooms presents genuinely strong work. The project photography is excellent, the Google reviews are very good (4.8 from 57 reviews), and the range of services is broader than most Leeds competitors we compared. The website, however, makes that quality harder to see and harder to act on than it should be, particularly on mobile — where the majority of local service searches now happen.

Three themes stand out. First, the enquiry path has avoidable obstacles: on a 390px-wide phone screen the open navigation menu overlaps the “Get a Quote” button, the quote form gives no confirmation after submission, and the footer phone number is plain text rather than a tappable link. Second, the site under-signals trust it has legitimately earned: the 57 Google reviews are not shown or linked anywhere on the site, and there is no pricing guidance of any kind. Third, the site is harder to find than the business deserves: there is no service-area page, key pages carry generic titles, and there is no LocalBusiness structured data, which also weakens the consistency of information available to search engines and AI assistants.

None of this requires a redesign. We identified nineteen findings, of which eight are quick wins. We suggest starting with the five priority issues — all of them sit directly on the path between a ready-to-buy visitor and a submitted enquiry.

Section 3 of 12

Top priority issues — shown in full

Every finding in a real report follows exactly this format: what was tested, what was found, the evidence, an honest classification, why it matters, the direction of the fix, and three ratings.

Priority 1

Mobile menu overlaps the “Get a Quote” button at phone widths

What we tested: Homepage and all service pages; Chrome devtools device emulation at 390×844 and 360×800; 3 June 2026; reproduced on a physical iPhone 13.
What we found: With the navigation menu open on a 390px viewport, the menu panel renders over the sticky “Get a Quote” button without closing it. Taps land on the menu item behind it; at 360px the button is fully obscured. Reproduced on every page using the shared header.
Evidence: Screenshot harewood-bathrooms_journey_menu-overlaps-cta_390px_2026-06-03.png; reproduction steps recorded.
Classification: Confirmed defect.
Why it matters: The site’s single most valuable control is unusable during a common interaction on the most common device class — friction at the highest-intent moment.
Direction of fix: Adjust the menu panel’s stacking order so the CTA closes with the menu, sits above it, or is duplicated inside it. A contained CSS/template change.
Ratings: Impact High · Confidence High · Effort Low

Priority 2

Quote form gives no confirmation after submission

What we tested: The /contact quote form; desktop 1440px and 390×844 emulation; one agreed test submission clearly marked “TEST — please disregard”; 3 June 2026.
What we found: On submission the fields simply clear: no success message, no confirmation page, and no acknowledgement email within 24 hours. The submission itself was received — the defect is in feedback, not delivery.
Evidence: Before/after screenshots; network log showing the 200 response.
Classification: Confirmed defect.
Why it matters: A customer who cannot tell whether their enquiry was received will often submit again, phone instead, or enquire with a competitor “to be safe”.
Direction of fix: Add an on-page success message or thank-you page stating what happens next, plus an automatic acknowledgement email.
Ratings: Impact High · Confidence High · Effort Low

Priority 3

57 Google reviews are invisible on the website

What we tested: All ten audited pages against the public Google Business Profile; 4 June 2026.
What we found: A 4.8 rating from 57 reviews exists on Google, yet no review, star rating or link to the profile appears anywhere on the site — while two of the three comparison competitors display theirs.
Evidence: Page-by-page check recorded in evidence log rows T-03 to T-12, with dated screenshots.
Classification: Confirmed observation; commercial weighting is professional judgement.
Why it matters: Independent reviews are among the strongest trust signals a local business has. Every visitor who does not separately check Google decides without the company’s best evidence.
Direction of fix: Add genuine review excerpts with attribution and a link to the Google profile on key pages. Real reviews only, verbatim, with dates.
Ratings: Impact High · Confidence Medium · Effort Low

Priority 4

Mobile homepage takes 4.2 seconds to show its main content

What we tested: Google PageSpeed Insights (mobile) and Lighthouse; three runs each; 4 June 2026.
What we found: Lab LCP of 4.2s on mobile (4.1 / 4.2 / 4.4 across runs), performance score 47. Cause: a 2.8MB, 2400px-wide hero JPEG served to all devices with no modern format or responsive sizing. Desktop was acceptable at 1.9s.
Evidence: PSI screenshots and Lighthouse JSON exports retained in the tool record.
Classification: Confirmed defect — lab-measured, and noted as lab rather than field data.
Why it matters: Slow first loads on mobile make it harder to reach the offer at all; some visitors will not wait. The cause here is unambiguous and cheaply fixable.
Direction of fix: Compress, resize and modernise the hero image and the six other images over 1MB identified in the technical findings.
Ratings: Impact Medium · Confidence High · Effort Low

Priority 5 in the sample — no service-area page and no LocalBusiness structured data — plus the remaining fourteen findings across all six dimensions follow the same format in the full document.

Section 7 of 12

Competitor comparison — explainable, never arbitrary

Up to three relevant local competitors, compared only on dimensions we can show and explain. No invented scores, and no conclusions about anyone’s financial performance.

Dimension	Harewood	Competitor A	Competitor B	Competitor C
Services + area clear on first screen	No	Yes	Yes	Partially
Pricing guidance	None	“From” prices	None	Pricing-explainer page
Reviews visible on site	No (4.8★/57 on Google)	Yes (4.6★/112)	Yes (static quotes)	No (4.9★/38 on Google)
Primary CTA above the fold on mobile	No	Yes	Yes	Yes
Tap-to-call on mobile	Header only	Yes	Yes	Yes
Mobile performance score, homepage (same date)	47	71	63	58

The rest of the document

Twelve sections, none of them padding

What you have read on this page is representative, not curated highlights — the same discipline runs through the whole report.

Overall assessment — the honest narrative of how the site performs for a real customer
Full findings — all nineteen, organised by dimension, each with evidence
Quick wins — the eight fixes worth doing this week
Medium-term improvements — sequenced, with what each depends on
Prioritised action plan — every action rated for impact, confidence and effort, with a suggested owner
Ratings rubric — what High/Medium/Low actually mean, in plain English
Recommended next step — including “do this yourself” where that is the honest answer
Methodology and limitations — what was tested, what was not, and why that matters

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