AI visibility
Your next customer may never see a list of search results
They ask an AI assistant, and the assistant answers with one or two names. AI visibility is whether yours can be one of them — and it can be checked, measured and improved.
What has actually changed
For twenty years, being found online meant one thing: appear high on a page of links that the customer reads and judges for themselves. That world is not gone, but it is no longer the whole picture. Google now places AI-generated answers above the traditional results for many searches. ChatGPT, Gemini and Copilot are used daily by millions of people, and “who should I use for this, near me?” is a completely normal thing to ask them.
The difference is profound: an assistant does not show your customer ten options and let them browse. It answers — usually with a small number of names, described in a sentence or two, sometimes with sources. The customer may make a shortlist of one without ever visiting a results page.
Assistants build those answers from what they can read and verify about you across the public web: your website, your Google Business Profile, reviews, directories, professional registers, news mentions — and crucially, whether all of it agrees. A business whose public information is thin, inconsistent or unreadable to machines does not get argued with. It gets left out, or worse, described wrongly.
This is what we mean by AI visibility: not a trick, not a hack, but whether your business is legible — findable, verifiable and safe for a machine to recommend. The founder learned this the practical way, making his own clinic legible to search engines and AI assistants before ever selling the skill.
What we check
- Can major AI assistants identify what your business does, where it operates and what it charges?
- Do they describe you accurately — or confuse you with someone else, or say nothing at all?
- Are your credentials, reviews and qualifications visible to machines, not just to humans?
- Do the public sources about your business — website, Google Business Profile, directories, reviews — agree with each other?
- Is your website structured (headings, structured data, plain answers to real questions) so a machine can quote it with confidence?
What improving it involves
- Structured data (schema markup) implemented and validated, so machines can parse your services, location, pricing and credentials instead of guessing
- Business information made consistent everywhere it appears — inconsistency reads as unreliability to a system deciding what to repeat
- Pages rewritten to answer the questions customers actually ask, in language a machine can safely quote
- Trust evidence — qualifications, accreditations, reviews — made explicit and verifiable rather than implied
- A dated baseline of how assistants describe you today, re-tested after the work, so you can see what changed
None of this buys placement — no one can sell you that. It removes the reasons assistants currently pass over you, and it is measured with a dated before-and-after record rather than promises.
Where it fits
AI visibility runs through everything we sell
It is not an add-on with its own invoice. Every product includes it at the depth that product allows.
Free Snapshot & £295 Audit
The audit includes a dedicated AI-discoverability section: what the major assistants can currently work out about your business, where your public sources disagree, and what to fix first — evidenced and dated.
About the audit£795 Repair Sprint
Where the audit finds machine-legibility faults — missing structured data, inconsistent business information, pages that answer nothing — the Sprint fixes the highest-priority ones as part of its twelve agreed improvements.
About the SprintHighRegard Growth — £795/month
AI answers change as models update and the web changes. The Growth plan tracks how assistants describe you month to month, alongside search and Maps, and feeds what it finds into each month’s improvement cycle.
About the monthly plansThe Authority Transformation
The full version: two of its eight weeks are devoted to authority evidence and machine legibility, with the AI baseline taken in week one and re-tested at the end — the deepest treatment of this we offer.
About the flagshipQuestions
Honest answers about a hyped subject
Is this the same as SEO?
It overlaps but is not the same. Traditional SEO competes for positions on a results page the customer reads themselves. AI visibility is about whether an assistant that answers on the customer’s behalf can find, verify and confidently repeat what your business is. Much of the underlying work — clarity, structure, consistency, evidence — serves both, which is why we treat them as one discipline rather than selling them separately.
Can you guarantee ChatGPT will recommend my business?
No — and you should not trust anyone who says they can. Nobody outside these companies controls what their assistants say. What can honestly be done is to remove every reason an assistant has to skip you or describe you wrongly: make the facts findable, consistent, structured and evidenced. We measure before and after, and we tell you exactly what we did.
Does this matter yet for a local business?
Increasingly, yes. AI answers now sit above traditional results for many Google searches, and assistants like ChatGPT and Copilot are a normal way for people to ask “who should I use for X near me?”. The practical point is asymmetry: checking and fixing your machine-legibility is cheap now, and being absent from those answers while competitors are present is expensive later.
How do you measure something this new honestly?
With a documented, repeatable test: the same set of realistic customer questions put to the major assistants, recorded with dates, answers and the sources they cite. That baseline is taken before any work and repeated after it. We report what changed and what did not — including where an assistant still ignores you — because a measurement you only report when it flatters the work is not a measurement.
Find out what AI assistants can see of your business
The free snapshot includes a first look at your machine-legibility — three real findings, no call required.