Case study · Bradford · healthcare
Pulse & Clarity Clinic: a new clinic’s search visibility, measured weekly
The founder’s own clinic — declared openly, because it is the one business whose full working records we can publish. Every number below comes from Google Search Console, exported 23 August 2026, with the limitations stated underneath.
The headline figures
A new domain, no search history, a regulated sector, a city with national chains. Twenty weeks of structured visibility work, measured from the export.
The situation
The founder’s own clinic, declared openly.
Pulse & Clarity Clinic is a new private clinic in Bradford, founded by Salim Miah, the founder of HighRegard. It is the one business whose full working records we can publish, which is also why it is a conflict of interest, said plainly.
What was done
- Structured data and a connected entity graph
For the clinic and each of its services, so search engines and assistants can identify what it is, where it is and who runs it.
- Dedicated service pages with compliant claims
One page per service, written for a regulated sector where marketing claims must survive scrutiny.
- Titles and descriptions rewritten for Bradford’s searches
Matched to the queries the city actually makes, not the ones the clinic would like it to make.
- Internal linking and Business Profile alignment
The website and the Google Business Profile made to agree on services, hours, address and categories.
- Reviews, performance and readable HTML
A review request-and-response process, mobile and speed fixes, and FAQ content in initial HTML so machines, including AI assistants, can read and verify the business.
The trend
Clicks from Google Search, week by week
From roughly 20 clicks a week when work began to 90–100 a week by late July — with the honest dip in between, because new visibility work shows before it pays. First, the familiar daily Search Console view, drawn directly from the fingerprinted export; then the weekly totals.
5.3× clicks per day
First 28 days of the work (24 Apr–21 May): 2.6 clicks/day. Latest 28 days (25 Jul–21 Aug): 13.9 clicks/day.
4.9× impressions per day
79 impressions/day in the first 28 days of the work; 387/day in the latest 28. Google is showing the clinic for far more searches.
Average position 19 → 9
Weekly average Search Console position improved from approximately 19 in late April to approximately 9 in August. Average position is Search Console’s own metric, not a literal page number.
Beyond the brand
946 distinct non-brand queries generated impressions in the period
Brand searches show marketing is working; non-brand searches show visibility is working. These are the searches by people who had never heard of the clinic.
| Search (all period totals) | Clicks | Impressions | Avg position |
|---|---|---|---|
| iron infusion bradford | 23 | 149 | 3.1 |
| laser hair removal bradford | 21 | 1,856 | 10.0 |
| private iron infusion bradford | 10 | 42 | 2.9 |
| private ultrasound bradford | 9 | 260 | 5.5 |
| private baby scan bradford | 8 | 153 | 4.9 |
| early pregnancy scan bradford | 5 | 132 | 5.9 |
| private blood tests bradford | 4 | 125 | 11.5 |
| gender scan bradford | 4 | 76 | 7.5 |
Top non-brand queries by clicks, 1 March – 21 August 2026. 82% of all clicks came from mobile. Positions are averages across the whole period — current positions are typically better than the average shown, since rankings improved through it.
Correlation is still not causation. This is one business in one market, and the same work elsewhere will produce different numbers.
Limitations — read these before being impressed
This is one business in one market, and the same work elsewhere will produce different numbers. The website was new: part of the growth is a young site maturing in Google’s index, which would have produced some improvement regardless. The clinic also ran offline and social marketing in the same period, which drives brand searches and some direct visits — we separate non-brand data above for exactly that reason, but correlation is still not causation. Search Console counts Google web search only: Maps discovery, other search engines and AI assistants are not in these figures. And the final week charted covers five days, not seven.
One more thing said plainly: this is the founder’s own clinic. That is a conflict of interest and also the reason we can publish the full working record. Client case studies will appear here as customers give written permission for their data — we do not publish invented or anonymised-beyond-verification results.
Source and methodology
Google Search Console performance export for pulseandclarityclinic.co.uk, downloaded 23 August 2026. Search type: Web; date range 1 March – 21 August 2026 (Search Console data for the property begins 9 April 2026); no other filters applied. Weekly figures are sums of the daily export (Chart.csv), weeks commencing Monday. Daily averages are plain arithmetic: total clicks or impressions in the window divided by days in the window. Non-brand queries are the exported queries whose text does not contain the brand terms “pulse”, “clarity”, “p&c” or “pandc” (case-insensitive); 946 of the 1,000 exported queries qualify. Weekly average position is the unweighted mean of the daily Position values in each week.
The unaltered export is retained and can be shown on request. Integrity fingerprints (SHA-256): export archive ae2d8e7a4f7a640a14487b464b063317333f8f707e10beb406152d118a65f88d; daily data file (Chart.csv) 8c2accb05ca6443d84483646f7cd3deddb6dadd7c0407f31360af9d078e74fd6. Any copy we provide can be verified against these.
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