Free tool
Schema Markup Generator
Fill in your real business details and get clean, correct JSON-LD you can paste into your site — with the exact type for your sector, UK-formatted address, opening hours and profile links. The generator only outputs fields you actually complete: no placeholders, no invented facts, nothing Google could read as spam.
How to install the markup
Copy the generated script tag and place it in the <head> of the relevant page — the homepage for the main business entity. On WordPress, use your SEO plugin’s custom-schema slot or a header snippet plugin rather than pasting into theme files. Install it once: duplicate business markup from multiple plugins is a common mess this generator cannot fix.
Then validate: run the page through the Schema.org validator (syntax) and Google’s Rich Results Test (feature eligibility). Both are free and take under a minute.
The one rule that keeps you safe
Every fact in your markup must also be visible on the page. Google’s structured-data policies treat markup describing content that is not on the page as spam, and self-serving review stars on your own business markup can cost you rich-result eligibility entirely. This generator deliberately does not offer review or rating markup for exactly that reason.
Common questions
Which schema type should I choose?
The most specific type that truthfully describes the business — Dentist rather than MedicalClinic rather than LocalBusiness, if you are a dentist. If nothing specific fits, LocalBusiness (physical premises) or ProfessionalService is correct and safe.
Where do I find my latitude and longitude?
Right-click your premises on Google Maps and the coordinates appear at the top of the menu — click to copy. They are optional, but useful for service-area and multi-location businesses.
Do I need schema on every page?
The business entity belongs on your homepage (and About page). Individual service pages can carry Service markup, and genuine FAQ content can carry FAQPage markup — but start with the business entity; it does the most work.
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