https://www.highregard.co.uk/insights/ Practical writing on local SEO, structured data and AI-search visibility for UK local businesses. en-gb https://www.highregard.co.uk/insights/ai-search-visibility-local-business/ https://www.highregard.co.uk/insights/ai-search-visibility-local-business/ Mon, 20 Jul 2026 09:00:00 GMT A hype-free guide to AI-search visibility: how assistants choose who to mention, which sources they cite, and the work that actually moves the needle. https://www.highregard.co.uk/insights/schema-markup-what-it-can-and-cannot-do/ https://www.highregard.co.uk/insights/schema-markup-what-it-can-and-cannot-do/ Mon, 20 Jul 2026 09:00:00 GMT Structured data is oversold and underused at the same time. What schema genuinely does for local businesses, what it cannot do. https://www.highregard.co.uk/insights/why-google-maps-rankings-vary/ https://www.highregard.co.uk/insights/why-google-maps-rankings-vary/ Mon, 20 Jul 2026 09:00:00 GMT Two searchers a mile apart see different map results. How proximity, relevance and prominence interact. https://www.highregard.co.uk/insights/google-business-profile-audit-checklist/ https://www.highregard.co.uk/insights/google-business-profile-audit-checklist/ Mon, 20 Jul 2026 09:00:00 GMT A field-by-field working checklist for auditing a Google Business Profile: categories, services, media, reviews. https://www.highregard.co.uk/insights/local-seo-for-regulated-clinics/ https://www.highregard.co.uk/insights/local-seo-for-regulated-clinics/ Mon, 20 Jul 2026 09:00:00 GMT Clinics face rules other businesses do not: regulated claims, patient confidentiality, professional standards. https://www.highregard.co.uk/insights/measuring-whether-local-seo-produces-enquiries/ https://www.highregard.co.uk/insights/measuring-whether-local-seo-produces-enquiries/ Mon, 20 Jul 2026 09:00:00 GMT Rankings are not revenue. The tracking setup that connects local visibility work to phone calls, forms and bookings.