What makes a title that earns clicks
The pattern that works for local businesses: what you do, where, and one differentiator, inside about 60 characters — "Emergency Plumber in Shipley — 24/7, Fixed Quotes". Front-load the service and place; brand name goes at the end. Vague titles ("Home | Smith & Co") waste the strongest signal a page has.
The description is your two lines of advert underneath: 50–165 characters stating who it is for and why to choose you, ideally ending with an action. Google rewrites descriptions it does not like, so treat yours as a strong suggestion — a relevant, specific one gets used far more often.