Free tool
Meta Tag Checker & SERP Preview
Fetch any page to see its title, description and heading exactly as search engines read them — then edit them live in a realistic Google preview with pixel-aware length indicators. The fastest way to fix the two lines of copy that decide whether searchers click you or the competitor above you.
What makes a title that earns clicks
The pattern that works for local businesses: what you do, where, and one differentiator, inside about 60 characters — "Emergency Plumber in Shipley — 24/7, Fixed Quotes". Front-load the service and place; brand name goes at the end. Vague titles ("Home | Smith & Co") waste the strongest signal a page has.
The description is your two lines of advert underneath: 50–165 characters stating who it is for and why to choose you, ideally ending with an action. Google rewrites descriptions it does not like, so treat yours as a strong suggestion — a relevant, specific one gets used far more often.
Common questions
Are these previews exactly what Google will show?
They are close approximations. Google truncates by pixel width (not characters), varies display by device and query, and sometimes rewrites titles and descriptions entirely. The preview shows the typical case so you can write within safe limits.
Does Google always use my meta description?
No — studies consistently find Google rewrites a majority of descriptions to match the query. A specific, honest description that matches what people search for is used more often, which is exactly why it is worth writing one.
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