Free tool
Google Review Link & QR Generator
The single biggest reason customers do not leave reviews is friction. This tool builds the direct link that opens Google’s review box in one tap — plus a QR code you can print for the counter, invoices or van — from your Google Place ID.
Finding your Place ID
Open Google’s Place ID finder (search "Google Place ID finder" — it is on developers.google.com), type your business name as it appears on Maps, and copy the ID that appears (it looks like ChIJ…). That ID is stable, public and safe to use.
Alternative: in your Google Business Profile dashboard, "Ask for reviews" gives you a short share link directly — paste that here instead and we will build the QR code for it.
Using the link well
Ask at the moment of satisfaction: when the customer says thank you, when the job is signed off, when the result is visible. Send the link the same day by text or WhatsApp — response rates fall by the day. And reply to every review you receive; future customers read your replies as closely as the reviews themselves.
Never offer incentives for reviews or ask only happy customers ("review gating") — both violate Google’s policies and UK consumer-protection rules on fake and misleading reviews.
Common questions
Can customers without a Google account use the link?
They need a Google account to leave a Google review — the link takes them straight to the review box, and Google handles sign-in if needed. For customers without one, a Facebook recommendation is the usual alternative.
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Want this done for you — with evidence?
The free tools show you what a machine can measure. The Website Revenue Audit adds what only a person can: your real customer journey, verified findings and a prioritised plan across up to ten pages.