Service · Citation Management
Citation management: make every source agree about you
Business citations are the places your business name, address, phone and website appear across the web: directories, registers, profiles, listings. (Not to be confused with the sources an AI assistant cites in an answer, which is a different thing this page keeps separate.) When they agree, machines gain confidence in your facts. When they conflict — old addresses, former names, dead numbers — you quietly leak trust in Google and feed errors straight into AI answers.
Every price is on the pricing page. Rather talk first? Book a call.
Name, address, phone
| Source | Name | Address | Phone |
|---|---|---|---|
| Website | Kelderbeck Dental | 12 Mill St, Keighley BD21 3AB | 01535 000000 |
| Google Business Profile | Kelderbeck Dental Keighley | 12 Mill Street, Keighley | 01535 000000 |
| GDC register | Kelderbeck Dental Practice | 12 Mill St, Keighley BD21 3AB | — |
| Yell | Kelderbeck Dental | 12 Mill St, Keighley BD21 3AB | 01535 000000 |
| NHS directory | Kelderbeck Dental | 14 Mill St, Keighley BD21 3AB | 01535 000001 |
| Kelderbeck Dental | Keighley | 07700 900123 | |
| 3 name variants · 3 address variants · 3 phone numbers across 6 sources. Each disagreement is a reason for a machine to doubt which record is the business. | |||
Fictional business, illustrative sources. The audit lists every source found, what each says, and the corrections made and dated.
In plain English
Every acquisition, rebrand, office move or phone change leaves debris across directories, data aggregators, review sites and registers. Search engines cross-reference these sources; so do AI assistants. Contradictions do not just dilute local ranking signals — they are how a chatbot ends up telling customers your old address.
Our approach is quality over volume: fix and align what exists, remove duplicates, then build the short list of listings that genuinely matter in your sector and locality. You own every listing we create — nothing is rented through us.
Signs you need this
- You have moved, rebranded or changed numbers at any point
- Duplicate or near-duplicate listings exist for your business
- Directories show conflicting hours, categories or spellings
- AI assistants state outdated facts about you
- A previous provider built hundreds of junk listings you cannot access
How you buy it
The products this work comes through
Citation work is a monthly discipline, not a one-off purchase: the audit finds the contradictions, the Local plan corrects and re-checks them every month.
Not sure which? The free snapshot is three findings from your own website, checked by a person, with no call and no obligation.
Scope
What the work includes
- Full citation audit: everywhere your business data appears, right or wrong
- Correction and alignment to a single verified master record
- Duplicate suppression and merging
- Core platform coverage: Google, Bing Places, Apple Business Connect, Facebook
- Sector and locality listings that carry genuine weight (registers, professional bodies, local directories)
- A maintained master entity record you keep
Boundaries
What it deliberately does not
- Bulk submissions to hundreds of low-quality directories
- Rented citation subscriptions that vanish if you leave us
Delivery
How this work runs
- Master record
One verified record of your exact name, address, phone, URL, hours and categories.
- Audit & fix
Every found citation corrected, claimed or removed; duplicates suppressed.
- Build what matters
A curated set of authoritative and sector-specific listings, owned by you.
- Monitor
Periodic re-checks, and immediate updates when your details change.
Three surfaces
Where this fits in Google, Maps and AI search
Nothing on this site is sold for one surface. The same evidence is read by a search engine, by the map, and by an assistant.
Google Search
Consistent citations support local ranking confidence.
Google Maps
Citation consistency is a long-standing factor in map prominence.
AI answers
Directories and registers are among the sources assistants cite most often — accuracy here directly shapes AI answers about you.
In more depth
Why volume citation building died
A decade ago, quantity helped. Today, five hundred identical listings on abandoned directories do approximately nothing — and rented "citation sync" subscriptions hold your data hostage. The modern value is accuracy on sources that machines demonstrably consult: the major platforms, the data aggregators, your regulator, your professional body, genuinely used local and sector directories.
In more depth
Regulated sectors have a citation superpower
Clinics, dentists, solicitors and accountants appear on official registers — CQC, GDC, SRA, ICAEW and similar. These are among the most authoritative citations that exist, yet firms routinely leave them incomplete or inconsistent with their website. Aligning them is high-trust, low-cost work most agencies never think about.
Measure it yourself first
Free, no account, and honest about what a machine can and cannot see. Each tool page shows its own worked example.
See whether this applies to your website.
Three free findings from your own site within two working days, or twenty minutes with the founder to talk through what you are seeing.
Or go straight to a product: Free website review, Free · Signature Websites, £749 · Website Revenue Audit, £295 · Repair Sprint, £795 · Monthly plans, from £495/mo · Authority Transformation, £7,495
Questions
Citation Management: asked and answered
How many citations do I actually need?
Fewer than you have been told. The major platforms, key aggregators, your sector’s registers and a handful of genuine local sources — accurate and consistent — outperform hundreds of junk listings.
We rebranded two years ago. Is old-name debris really hurting us?
Potentially, yes — conflicting entity data undermines machine confidence and can surface directly in AI answers. It is also one of the most fixable problems on this list.
Do you use citation-building subscriptions?
Where a platform requires an aggregator we use it transparently, but our default is direct claims owned by you, so nothing disappears if you stop working with us.
Go deeper
Reading from the Insights desk
Long-form, referenced, written from implementation rather than theory.
No one can promise a local business an AI mention, but the evidence the assistants read can be measured
What Google, OpenAI and Perplexity document about local answers, how often those answers change, and what a clinic or plumber can actually influence.
What a regulated clinic may legally say about itself is most of what makes it findable
UK clinics work under registration, advertising and professional rules that decide the words on a page, and those rules produce the evidence search relies on.
A Google Business Profile audit, field by field, against what Google actually says
A field-by-field audit of a Google Business Profile: what Google's guidelines say, what affects visibility, what affects conversion and what is cosmetic.
Related
This works best alongside
Google Business Profile
Complete, accurate, actively managed, with every link tracked: the front door of local search.
AI Search Visibility
Consistent facts, citable pages and verifiable credentials, re-tested against the assistants on the Growth plan.
Local SEO
Service and location pages, local relevance, reviews and links, measured by the enquiries they produce.
Find out what your website could be doing better.
Three specific findings from your own website, reviewed by a person and sent within two working days, free. When you want the full picture, the Website Revenue Audit is £295, fixed.
Rather talk? Twenty minutes with the founder, UK time slots: you leave with a clear view of what to do first, whether or not you buy anything.
Every way to work with HighRegard
- Free website reviewFreethree findings from your site, two working days
- Signature Websites£749a new, tailored website to a written scope, including VAT
- Website Revenue Audit£295the full report in three working days
- Repair Sprint£795audit plus up to twelve fixes done for you
- Monthly plansfrom £495/moLocal or Growth: measured, fixed, retested each month
- Authority Transformation£7,495eight weeks, founder-led, by application