Service · Google Business Profile
Google Business Profile management, done by the book
Your Business Profile is often the first — sometimes the only — thing a local customer sees. We set it up completely and correctly, manage it actively, and track what it actually sends you, all within Google’s guidelines so your profile is never put at risk.
Every price is on the pricing page. Rather talk first? Book a call.
Profile against website
| Field | On the profile | On the website | Why it matters |
|---|---|---|---|
| Name | Kelderbeck Dental Keighley | Kelderbeck Dental | A town in the name reads as keyword-stuffing and breaks matching |
| Primary category | Dental clinic | Dentist | The more specific category wins the specific search |
| Services | 2 listed | 11 on the website | Nine services the profile never claims |
| Hours | Mon–Fri 9–5 | Mon–Sat 8–6 | Saturday patients told “closed” |
| Phone | 01535 000000 | 01535 000000 | Agrees |
| Appointment link | None | /book | The one button that fills the diary is missing |
Kelderbeck Dental is fictional. A profile is optimised against the website and the registers, not in isolation: five disagreements here, one agreement.
In plain English
Google states plainly that complete, accurate profiles are more likely to be shown for relevant searches. Yet most profiles we audit are half-filled: a couple of categories, no services, stale photos, unanswered reviews and untagged links that make profile traffic invisible in analytics.
Active management matters as much as setup. Reviews answered promptly, fresh photos, seasonal hours kept accurate, posts used sensibly, and questions answered before a stranger answers them wrongly for you.
Signs you need this
- Your categories were guessed at during setup and never revisited
- Services, attributes and descriptions are missing or thin
- Reviews go unanswered for weeks
- Photos are old, sparse or uploaded by strangers
- You cannot see profile traffic separately in analytics
- Ownership sits with a former employee or old agency
How you buy it
The products this work comes through
Profile management is a standing part of both monthly plans; the audit checks the profile against the website first.
Not sure which? The free snapshot is three findings from your own website, checked by a person, with no call and no obligation.
Scope
What the work includes
- Ownership and access sort-out (you own it, we manage it)
- Category strategy: primary and secondary, reviewed quarterly
- Complete services, products, attributes, description and media
- Review response process, drafted responses within agreed rules
- Q&A seeding with genuine questions and accurate answers
- UTM-tagged website, booking and appointment links
- Monthly performance review: calls, clicks, directions, searches
Boundaries
What it deliberately does not
- Keyword-stuffed business names or other policy violations
- Fake locations, virtual offices or review manipulation
- Guaranteed map-pack placement
Delivery
How this work runs
- Secure access
Ownership recovered or confirmed to you; we work as a manager.
- Complete rebuild
Every field completed accurately and compliantly.
- Active management
Reviews, posts, media, Q&A and accuracy maintained monthly.
- Measure
Profile actions tracked and reported alongside your other channels.
Three surfaces
Where this fits in Google, Maps and AI search
Nothing on this site is sold for one surface. The same evidence is read by a search engine, by the map, and by an assistant.
Google Search
Profile completeness feeds the knowledge panel shown for brand searches.
Google Maps
The profile is the map listing — its quality is the heart of map visibility.
AI answers
Assistants frequently repeat profile facts; an accurate profile is your best defence against AI misinformation.
In more depth
The category decision is worth more than it looks
Your primary category is one of the strongest levers on what searches you can appear for. Many businesses pick a plausible category at setup and never test alternatives. We review what categories the businesses actually winning your searches use, and adjust with care — recorded, reversible and measured.
In more depth
Review responses are marketing, not admin
Future customers read your responses more carefully than the reviews themselves. We draft responses that are professional, warm and safe — which in regulated sectors also means never confirming someone was a patient or client, and never discussing their treatment or case in public.
Measure it yourself first
Free, no account, and honest about what a machine can and cannot see. Each tool page shows its own worked example.
See whether this applies to your website.
Three free findings from your own site within two working days, or twenty minutes with the founder to talk through what you are seeing.
Or go straight to a product: Free website review, Free · Signature Websites, £749 · Website Revenue Audit, £295 · Repair Sprint, £795 · Monthly plans, from £495/mo · Authority Transformation, £7,495
Questions
Google Business Profile: asked and answered
An old agency owns our profile. Can you get it back?
Usually yes, via Google’s ownership recovery routes. We handle the process and ensure ownership lands with you, not with us.
How often should the profile be updated?
Reviews should be answered within days; photos and posts refreshed monthly; hours immediately when they change; categories and services reviewed quarterly. That cadence is built into our management.
Are Google posts worth doing?
They are low-effort and occasionally useful for offers and updates, so we use them sensibly — but we will not pretend they are a major ranking factor.
Go deeper
Reading from the Insights desk
Long-form, referenced, written from implementation rather than theory.
A Google Business Profile audit, field by field, against what Google actually says
A field-by-field audit of a Google Business Profile: what Google's guidelines say, what affects visibility, what affects conversion and what is cosmetic.
A business has no single Google Maps rank, only a position at each point a searcher stands
Google computes Maps results for the searcher's location, so a single tracked position describes one point on a surface, not a business.
Google names three local ranking factors, and most of what the industry adds is inference, not fact
Google publishes three local ranking factors. Here is how the industry's longer lists were built, which claims tests support, and which break Google's rules.
Related
This works best alongside
Google Maps SEO
A complete, compliant Business Profile and the prominence signals behind it, measured on a grid across your area.
Citation Management
The same name, address and number everywhere a machine looks, on the listings your sector respects.
Local SEO
Service and location pages, local relevance, reviews and links, measured by the enquiries they produce.
Find out what your website could be doing better.
Three specific findings from your own website, reviewed by a person and sent within two working days, free. When you want the full picture, the Website Revenue Audit is £295, fixed.
Rather talk? Twenty minutes with the founder, UK time slots: you leave with a clear view of what to do first, whether or not you buy anything.
Every way to work with HighRegard
- Free website reviewFreethree findings from your site, two working days
- Signature Websites£749a new, tailored website to a written scope, including VAT
- Website Revenue Audit£295the full report in three working days
- Repair Sprint£795audit plus up to twelve fixes done for you
- Monthly plansfrom £495/moLocal or Growth: measured, fixed, retested each month
- Authority Transformation£7,495eight weeks, founder-led, by application