Service · Technical SEO
Technical SEO: the foundations everything else stands on
If search engines cannot crawl, render and index your pages efficiently, no amount of content or link building will save you. We find and fix the technical faults quietly costing you visibility — and we protect you during redesigns and migrations, when most visibility disasters happen.
No sales call at any stage. Every price is on the pricing page.
In plain English
Technical SEO is the plumbing: can crawlers reach every important page, understand its role, render its content and index it correctly? Are redirects clean, canonicals sane, sitemaps accurate? Is the site fast enough that neither users nor crawlers give up?
These faults are invisible from the outside — the site "looks fine" — which is why they persist for years. A crawl-based audit surfaces them in an afternoon; fixing them in priority order is often the highest-return SEO work available, especially on sites that have been through several developers.
Signs you need this
- Pages you care about are not indexed, or the wrong versions are
- Search Console shows errors nobody has ever investigated
- The site was redesigned and enquiries quietly fell afterwards
- Redirect chains, duplicate URLs or conflicting canonicals
- Slow pages, layout shift, poor Core Web Vitals
- A migration is planned and nobody owns the SEO risk
How you buy it
The products this work comes through
Technical faults are found by the audit and fixed by the Sprint; a migration or rebuild is Transformation-scale work.
Not sure which? The free snapshot is three findings from your own website, checked by a person, with no call and no obligation.
Scope
What the work includes
- Full technical crawl and prioritised fault report
- Indexation and canonical strategy
- Redirect mapping and cleanup
- Site architecture and internal linking improvements
- Speed and Core Web Vitals improvements
- JavaScript rendering checks
- Migration planning and post-launch verification
- Before/after crawls for every significant change
Boundaries
What it deliberately does not
- Hosting or general web development retainers
- Guarantees about ranking movements from technical fixes alone
Delivery
How this work runs
- Crawl & diagnose
Full crawl plus Search Console analysis; faults ranked by indexing risk, ranking impact and effort.
- Fix in order
Critical indexation issues first, then architecture, then performance polish.
- Verify
Re-crawl and Search Console monitoring confirm each fix landed.
- Protect
Change control for future releases so fixes are not silently undone.
Three surfaces
Where this fits in Google, Maps and AI search
Nothing on this site is sold for one surface. The same evidence is read by a search engine, by the map, and by an assistant.
Google Search
Directly determines whether pages can rank at all.
Google Maps
Landing-page quality and speed feed local rankings and ad quality scores.
AI answers
Crawlable, well-structured HTML is precisely what AI systems ingest; broken rendering hides you from them too.
In more depth
Migrations are where visibility goes to die
Most catastrophic organic collapses we see follow a redesign: URLs changed without redirects, staging noindex tags shipped to production, content rebuilt in JavaScript that crawlers struggle with. If you are planning a rebuild, involve technical SEO before the build starts — the cost of prevention is a fraction of the cost of recovery.
In more depth
Priority beats perfection
A technical audit can list three hundred issues. Perhaps ten of them matter. We rank faults by actual impact — is it blocking indexation? Diluting relevance? Slowing users? — and we are comfortable telling you which findings are safe to ignore. You pay for judgement, not a longer PDF.
Measure it yourself first
Free, no account, and honest about what a machine can and cannot see. Each tool page shows its own worked example.
Questions
Technical SEO: asked and answered
Do you need access to my website to audit it?
A useful audit needs Search Console access and ideally analytics; a crawl needs nothing. Implementation needs CMS or code access, or we hand your developer an exact change list.
We are about to redesign our site. When should you get involved?
Before the design is finalised. URL mapping, content parity and rendering decisions are cheap to fix on paper and expensive to fix after launch.
Will fixing technical issues improve rankings by itself?
If technical faults were suppressing you, yes, sometimes dramatically. If the site is technically sound already, the gains come from content and authority instead — the audit tells us which situation you are in.
Go deeper
Reading from the Insights desk
Long-form, referenced, written from implementation rather than theory.
Search Console's four numbers are honest, but each one counts something other than what owners assume
What clicks, impressions, CTR and average position count, the rules that mislead business owners, a ten-minute monthly routine, and what the report cannot say.
When Google Ads reports no conversions, the first suspect is the counter, not the customers
A conversion tag can fail silently and make a working campaign look dead; how to tell measurement collapse from demand collapse and what to check first.
Paid search that converts and organic search that does not: the gap is only visible query by query
What the Google Ads search terms report and Search Console each hide, why a join by query is the honest comparison, and the six situations it produces.
Related
This works best alongside
Schema Markup
Structured data done properly: a connected entity graph, validated and matched to visible content — not a plugin default and a prayer.
Local SEO
Structured local visibility: service and location architecture, local relevance, reviews and links — measured by enquiries, not vanity rankings.
Local Landing Pages
Location and service pages with genuine local substance — built to rank, built to convert, and never the doorway-page spam Google filters out.
Start with three free findings from your own website.
The free Website Revenue Snapshot shows you three specific, evidenced problems on your website — no call, no obligation. The full Website Revenue Audit is £295.