Spend by hour of day
Bars: spend share per hour across the window. Wasteful and strong hours are called out from the same data.
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Wasteful hours
| Hour | Spend | Clicks | Conv. | Spend share | Conv. share |
|---|---|---|---|---|---|
| 20:00–21:00 | £23.51 | 22 | 0 | 6% | 1% |
| 21:00–22:00 | £23.51 | 22 | 0 | 6% | 1% |
| 22:00–23:00 | £23.51 | 22 | 0 | 6% | 1% |
Strong hours
| Hour | Spend | Clicks | Conv. | Spend share | Conv. share |
|---|---|---|---|---|---|
| No hour block stands out yet. | |||||
Day-of-week detail: Mon · Tue · Wed · Thu · Fri · Sat · Sun cells are available in the evidence of the schedule recommendation.
Locations
Where clicks come from and what they cost. Strong = CPA ≤ 60% of account; weak = no conversions or CPA ≥ 1.8× on ≥ 30 clicks.
| Location | Clicks | Spend | Conv. | CPA | Signal |
|---|---|---|---|---|---|
| Bradford | 222 | £229.57 | 30 | £7.68 | NORMAL |
| Leeds | 75 | £79.16 | 7 | £11.64 | NORMAL |
| Halifax | 42 | £39.58 | 4 | £9.65 | NORMAL |
| Keighley | 23 | £23.75 | 3 | £8.48 | NORMAL |
| Manchester | 23 | £23.75 | 0 | £118.74 | NORMAL |
Creative
Ad strength on ad groups with meaningful traffic.
| Campaign | Ad group | Ad strength | Campaign clicks | Why |
|---|---|---|---|---|
| No ad-strength issues on ad groups with ≥ 100 clicks. | ||||
Landing pages (paid)
| Campaign | URL | Clicks | Spend | Conv. | Conv. rate | Campaign rate |
|---|---|---|---|---|---|---|
| Laser Hair Removal - Leads | /services/laser-hair-removal/ | 63 | £70.20 | 2 | 3.7% | 10.5% |