6 primary conversion actions
6 primary conversion actions are steering bidding at once — the algorithm optimises for whichever fires most (usually button clicks). Click-type actions (book_now_click, whatsapp_click) are primary; they count intent, not bookings. Primaries: book_now_click, whatsapp_click, Calls from ads, Contacts, Book appointments, Purchases (Website).
Campaigns
Platform-reported metrics for the window with impression-share diagnostics. Flags explain themselves below the table.
| Campaign | Spend | vs prev | Clicks | CTR | CPC | Conv. | CPA | vs prev | IS | Lost (budget) | Lost (rank) | Pacing | Flags |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Laser Hair Removal - LeadsLASER · budget £40.00/day | £991.15 | ▲ 0.8% | 847 | 8.1% | £1.17 | 90 | £11.01 | ▼ 10.4% | 54% | 29% | 12% | 88% | BUDGET CONSTRAINED |
| Ultrasound - Baby Scans BradfordULTRASOUND · budget £25.00/day | £332.16 | ▲ 11.6% | 460 | 8.1% | £0.72 | 66 | £5.03 | ▼ 15.5% | 61% | 6% | 31% | 47% | RANK CONSTRAINED |
| Blood Tests BradfordBLOOD_TEST · budget £12.00/day | £211.46 | ▼ 4.8% | 225 | 5.9% | £0.94 | 3 | £70.49 | ▲ 58.6% | 51% | 3% | 44% | 63% | RANK CONSTRAINEDHIGH CPA |
| IV Therapy BradfordIV_THERAPY · budget £15.00/day | £193.17 | ▼ 3.7% | 179 | 7.9% | £1.08 | 13 | £14.86 | ▼ 40.7% | 68% | 9% | 20% | 46% |
Why these flags?
- Laser Hair Removal - Leads
- Lost 29% of eligible impressions to budget while converting at £11.01 CPA (account £10.05).
- Ultrasound - Baby Scans Bradford
- Lost 31% of eligible impressions to Ad Rank — quality/relevance or bids, not budget.
- Blood Tests Bradford
- Lost 44% of eligible impressions to Ad Rank — quality/relevance or bids, not budget. CPA £70.49 is more than double the account average £10.05.
Daily spend and conversions
Highlighted: last 7 days.
Brand vs non-brand
Strong branded performance must not hide weak non-brand acquisition.
| Class | Terms | Clicks | Spend | Conv. | CPA |
|---|---|---|---|---|---|
| BRAND | 2 | 130 | £66.89 | 33 | £2.03 |
| NON BRAND | 32 | 1,381 | £1,427 | 127 | £11.24 |
| COMPETITOR | 2 | 27 | £46.94 | 1 | £46.94 |
| AMBIGUOUS | 0 | 0 | £0.00 | 0 | — |
Listed search terms cover 89% of spend; Google hides low-volume terms for privacy.
Conversion actions
What Smart Bidding is optimising towards.
| Name | Category | Primary | Counting | Status |
|---|---|---|---|---|
| book_now_click | LEAD | primary | ONE_PER_CLICK | ENABLED |
| whatsapp_click | CONTACT | primary | ONE_PER_CLICK | ENABLED |
| Calls from ads | PHONE_CALL_LEAD | primary | ONE_PER_CLICK | ENABLED |
| Contacts | CONTACT | primary | ONE_PER_CLICK | ENABLED |
| Book appointments | BOOK_APPOINTMENT | primary | ONE_PER_CLICK | ENABLED |
| Purchases (Website) | PURCHASE | primary | MANY_PER_CLICK | ENABLED |