13 checks · 4 failing
Recomputed after every sync. Each check states what it looked at. 'Unknown' means the source it needs is not connected yet — it is neither a pass nor a fail.
| Check | Severity | Status | Detail | At |
|---|---|---|---|---|
| freshness google ads | error | fail | Latest fact is 60 day(s) older than the provider lag allows. | 13/11/2026, 09:09:50 |
| freshness gsc | error | fail | Latest fact is 60 day(s) older than the provider lag allows. | 13/11/2026, 09:09:50 |
| freshness ga4 | error | fail | Latest fact is 60 day(s) older than the provider lag allows. | 13/11/2026, 09:09:50 |
| negative spend | error | pass | No day carries negative spend. | 13/11/2026, 09:09:50 |
| future dates | error | pass | No rows are dated in the future. | 13/11/2026, 09:09:50 |
| search terms coverage | info | pass | Listed search terms account for 89% of spend; the rest is privacy-thresholded by Google. | 13/11/2026, 09:09:50 |
| organic query coverage | info | pass | Query rows explain 78% of clicks; the remainder is anonymised by Google. | 13/11/2026, 09:09:50 |
| brand terms configured | warn | pass | 3 brand term(s) configured, so brand and non-brand search can be separated. | 13/11/2026, 09:09:50 |
| lead events configured | warn | pass | Lead events: book_now_click, whatsapp_click, phone_click. | 13/11/2026, 09:09:50 |
| booking events configured | warn | pass | Booking events: purchase. | 13/11/2026, 09:09:50 |
| campaign service mapping | warn | pass | All 4 campaigns map to a service. | 13/11/2026, 09:09:50 |
| tracking health | error | fail | likely tracking failure — tracking health 69/100. Traffic and lead activity are normal but a conversion signal has stopped. Treat this as a tracking failure until proven otherwise — do not cut spend on the basis of "zero conversions". | 13/11/2026, 09:09:50 |
| recent sync failures | warn | pass | No sync failures in the last 7 days. | 13/11/2026, 09:09:50 |