6 primary conversion actions
6 primary conversion actions are steering bidding at once — the algorithm optimises for whichever fires most (usually button clicks). Click-type actions (book_now_click, whatsapp_click) are primary; they count intent, not bookings. Primaries: book_now_click, whatsapp_click, Calls from ads, Contacts, Book appointments, Purchases (Website).
Campaigns
Platform-reported metrics for the window with impression-share diagnostics. Flags explain themselves below the table.
| Campaign | Spend | vs prev | Clicks | CTR | CPC | Conv. | CPA | vs prev | IS | Lost (budget) | Lost (rank) | Pacing | Flags |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Laser Hair Removal - LeadsLASER · budget £40.00/day | £233.99 | ■ 0.3% | 203 | 8.2% | £1.15 | 23 | £10.17 | ▼ 30.7% | 53% | 27% | 12% | 84% | BUDGET CONSTRAINED |
| Ultrasound - Baby Scans BradfordULTRASOUND · budget £25.00/day | £63.47 | ▼ 32.2% | 85 | 6.3% | £0.75 | 10 | £6.35 | ▲ 8.5% | 62% | 6% | 30% | 36% | |
| IV Therapy BradfordIV_THERAPY · budget £15.00/day | £54.41 | ▲ 2.9% | 51 | 8.8% | £1.07 | 7 | £7.77 | ▼ 41.2% | 69% | 9% | 20% | 52% | |
| Blood Tests BradfordBLOOD_TEST · budget £12.00/day | £43.95 | ▼ 1.6% | 47 | 5.1% | £0.94 | 1 | £43.95 | ▼ 1.6% | 53% | 3% | 43% | 52% | RANK CONSTRAINEDHIGH CPA |
Why these flags?
- Laser Hair Removal - Leads
- Lost 27% of eligible impressions to budget while converting at £10.17 CPA (account £9.65).
- Blood Tests Bradford
- Lost 43% of eligible impressions to Ad Rank — quality/relevance or bids, not budget. CPA £43.95 is more than double the account average £9.65.
Daily spend and conversions
Highlighted: last 7 days.
Brand vs non-brand
Strong branded performance must not hide weak non-brand acquisition.
| Class | Terms | Clicks | Spend | Conv. | CPA |
|---|---|---|---|---|---|
| BRAND | 2 | 40 | £21.17 | 11 | £1.92 |
| NON BRAND | 32 | 306 | £327.58 | 29 | £11.30 |
| COMPETITOR | 2 | 7 | £12.10 | 0 | — |
| AMBIGUOUS | 0 | 0 | £0.00 | 0 | — |
Listed search terms cover 91% of spend; Google hides low-volume terms for privacy.
Conversion actions
What Smart Bidding is optimising towards.
| Name | Category | Primary | Counting | Status |
|---|---|---|---|---|
| book_now_click | LEAD | primary | ONE_PER_CLICK | ENABLED |
| whatsapp_click | CONTACT | primary | ONE_PER_CLICK | ENABLED |
| Calls from ads | PHONE_CALL_LEAD | primary | ONE_PER_CLICK | ENABLED |
| Contacts | CONTACT | primary | ONE_PER_CLICK | ENABLED |
| Book appointments | BOOK_APPOINTMENT | primary | ONE_PER_CLICK | ENABLED |
| Purchases (Website) | PURCHASE | primary | MANY_PER_CLICK | ENABLED |