Landing pages

sessions

11,859

▲ 216%

new users

7,250

61% of sessions

engagement rate

55%

engaged ÷ sessions

lead events

1,104

▲ 183% · rate 9.3%

booking events

262

▲ 179%

Lead events per day

Booking events per day

Scorecards combine GA4 sessions and key events with paid clicks and organic striking-distance demand for the same path. Classes explain themselves in each row.

Page	Sessions	vs prev	Engaged	Key events	Rate	Site rate	Paid clicks	Paid spend	Paid conv.	Striking impr.	Class
/google/organic · 2300(direct)/(none) · 1008instagram/social · 740	4,650	▲ 200%	55%	363	7.8%	11.5%	0	£0.00	0	6,376	SEO OPPORTUNITY 6376 impressions on queries ranking 4–15 point at this page.
/services/laser-hair-removal/google/organic · 982tiktok/social · 606	1,588	▲ 330%	56%	162	10.2%	11.5%	810	£947.72	26	8,107	SEO OPPORTUNITY 8107 impressions on queries ranking 4–15 point at this page.
/services/ultrasound/google/cpc · 820google/organic · 711	1,531	▲ 209%	54%	271	17.7%	11.5%	1,454	£1,043	172	0	STAR Key-event rate 17.7% vs site 11.5% on 1531 sessions.
/laser/bradford/google/cpc · 1194	1,194	▲ 185%	55%	246	20.6%	11.5%	1,877	£2,211	218	2,466	STARSEO OPPORTUNITY Key-event rate 20.6% vs site 11.5% on 1194 sessions. 2466 impressions on queries ranking 4–15 point at this page.
/services/iv-therapy/google/organic · 461google/cpc · 377	838	▲ 200%	54%	118	14.1%	11.5%	578	£620.89	31	3,531	SEO OPPORTUNITY 3531 impressions on queries ranking 4–15 point at this page.
/services/blood-tests/google/cpc · 564google/organic · 157	721	▲ 222%	55%	20	2.8%	11.5%	749	£706.78	14	0	CONVERSION PROBLEM Key-event rate 2.8% is half the site average on 721 sessions.
/services/ultrasound/early-pregnancy-scan/google/organic · 440	440	▲ 238%	54%	67	15.2%	11.5%	0	£0.00	0	2,890	SEO OPPORTUNITY 2890 impressions on queries ranking 4–15 point at this page.
/services/ultrasound/gender-scan/google/organic · 332	332	▲ 67.7%	54%	42	12.7%	11.5%	0	£0.00	0	1,947	SEO OPPORTUNITY 1947 impressions on queries ranking 4–15 point at this page.
/services/follicle-tracking-bradford/google/organic · 283	283	▲ 2077%	57%	54	19.1%	11.5%	0	£0.00	0	1,260	STARSEO OPPORTUNITY Key-event rate 19.1% vs site 11.5% on 283 sessions. 1260 impressions on queries ranking 4–15 point at this page.
/laser-hair-removal-pcos-facial-hair-bradford/google/organic · 282	282	▲ 271%	54%	23	8.2%	11.5%	0	£0.00	0	1,291	SEO OPPORTUNITY 1291 impressions on queries ranking 4–15 point at this page.