Landing pages

sessions

3,796

▲ 2.2%

new users

2,314

61% of sessions

engagement rate

55%

engaged ÷ sessions

lead events

339

▼ 0.6% · rate 8.9%

booking events

▼ 37.5%

Lead events per day

Booking events per day

Scorecards combine GA4 sessions and key events with paid clicks and organic striking-distance demand for the same path. Classes explain themselves in each row.

Page	Sessions	vs prev	Engaged	Key events	Rate	Site rate	Paid clicks	Paid spend	Paid conv.	Striking impr.	Class
/google/organic · 699(direct)/(none) · 308instagram/social · 224	1,416	▼ 4.9%	55%	107	7.6%	10.4%	0	£0.00	0	1,970	SEO OPPORTUNITY 1970 impressions on queries ranking 4–15 point at this page.
/services/laser-hair-removal/google/organic · 309tiktok/social · 287	596	▲ 27.4%	56%	48	8.1%	10.4%	258	£297.35	9	2,525	SEO OPPORTUNITY 2525 impressions on queries ranking 4–15 point at this page.
/services/ultrasound/google/cpc · 261google/organic · 218	479	▼ 3.2%	54%	84	17.5%	10.4%	460	£332.16	66	0	STAR Key-event rate 17.5% vs site 10.4% on 479 sessions.
/laser/bradford/google/cpc · 373	373	▼ 5.1%	56%	65	17.4%	10.4%	595	£693.81	76	777	STARSEO OPPORTUNITY Key-event rate 17.4% vs site 10.4% on 373 sessions. 777 impressions on queries ranking 4–15 point at this page.
/services/iv-therapy/google/organic · 144google/cpc · 109	253	▲ 1.2%	55%	29	11.5%	10.4%	179	£193.17	13	1,053	SEO OPPORTUNITY 1053 impressions on queries ranking 4–15 point at this page.
/services/blood-tests/google/cpc · 170google/organic · 46	216	▲ 0.9%	53%	8	3.7%	10.4%	225	£211.46	3	0	CONVERSION PROBLEM Key-event rate 3.7% is half the site average on 216 sessions.
/services/follicle-tracking-bradford/google/organic · 173	173	▲ 151%	57%	30	17.3%	10.4%	0	£0.00	0	711	STARSEO OPPORTUNITY Key-event rate 17.3% vs site 10.4% on 173 sessions. 711 impressions on queries ranking 4–15 point at this page.
/services/ultrasound/early-pregnancy-scan/google/organic · 151	151	▲ 9.4%	53%	13	8.6%	10.4%	0	£0.00	0	961	SEO OPPORTUNITY 961 impressions on queries ranking 4–15 point at this page.
/laser-hair-removal-pcos-facial-hair-bradford/google/organic · 72	72	▼ 27.3%	51%	2	2.8%	10.4%	0	£0.00	0	385	SEO OPPORTUNITY 385 impressions on queries ranking 4–15 point at this page.
/services/ultrasound/gender-scan/google/organic · 67	67	▼ 33.0%	58%	8	11.9%	10.4%	0	£0.00	0	387	SEO OPPORTUNITYDECLINING 387 impressions on queries ranking 4–15 point at this page. Sessions -33% vs prior period (100 → 67).