Landing pages

sessions

1,002

▲ 1.5%

new users

610

61% of sessions

engagement rate

55%

engaged ÷ sessions

lead events

▼ 23.5% · rate 7.5%

booking events

▼ 100.0%

Lead events per day

Booking events per day

Scorecards combine GA4 sessions and key events with paid clicks and organic striking-distance demand for the same path. Classes explain themselves in each row.

Page	Sessions	vs prev	Engaged	Key events	Rate	Site rate	Paid clicks	Paid spend	Paid conv.	Striking impr.	Class
/google/organic · 178(direct)/(none) · 77facebook/paid_social · 47	348	▼ 4.4%	55%	25	7.2%	7.5%	0	£0.00	0	514	SEO OPPORTUNITY 514 impressions on queries ranking 4–15 point at this page.
/services/laser-hair-removal/tiktok/social · 92google/organic · 84	176	▲ 18.9%	57%	9	5.1%	7.5%	63	£70.20	2	659	SEO OPPORTUNITY 659 impressions on queries ranking 4–15 point at this page.
/services/ultrasound/google/cpc · 64google/organic · 64	128	▲ 1.6%	53%	15	11.7%	7.5%	85	£63.47	10	0	STAR Key-event rate 11.7% vs site 7.5% on 128 sessions.
/laser/bradford/google/cpc · 110	110	▲ 20.9%	58%	11	10.0%	7.5%	143	£163.79	19	199	NORMAL Within normal ranges.
/services/blood-tests/google/cpc · 52google/organic · 11	63	▲ 16.7%	54%	3	4.8%	7.5%	47	£43.95	1	0	NORMAL Within normal ranges.
/services/iv-therapy/google/cpc · 31google/organic · 27	58	▼ 18.3%	55%	2	3.4%	7.5%	51	£54.41	7	217	NORMAL Within normal ranges.
/services/follicle-tracking-bradford/google/organic · 52	52	▲ 4.0%	56%	8	15.4%	7.5%	0	£0.00	0	236	TRAFFIC OPPORTUNITY Converts well (15.4%) but only 52 sessions and 236 striking-distance impressions — worth more traffic.
/services/ultrasound/early-pregnancy-scan/google/organic · 39	39	▼ 9.3%	56%	2	5.1%	7.5%	0	£0.00	0	209	NORMAL Within normal ranges.
/laser-hair-removal-pcos-facial-hair-bradford/google/organic · 18	18	▼ 10.0%	50%	0	0.0%	7.5%	0	£0.00	0	96	NORMAL Within normal ranges.
/services/ultrasound/gender-scan/google/organic · 10	10	▼ 50.0%	60%	0	0.0%	7.5%	0	£0.00	0	93	NORMAL Within normal ranges.