Search terms · Demo Clinic (synthetic data)

listed spend

£1,541

89% of campaign spend is attributable to a listed term

waste

£387.08

393 clicks with zero conversions

negative candidates

review before adding

expansion candidates

converting, not exact keywords

8 search terms

Thresholds: waste needs ≥ 15 clicks or ≥ £25.00 with zero conversions (or clearly irrelevant intent). Expansion needs ≥ 2 conversions within 1.5× campaign CPA. Adjust in Settings.

All Waste Negative candidates Expansion High value Low value Brand

Search term	Campaign	Matched keyword	Impr.	Clicks	CTR	Spend	Conv.	CPA	Classification
private baby scan bradfordULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	private baby scan bradford (phrase)	1,078	128	11.9%	£93.70	28	£3.35	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 28 conversions at £3.35 CPA vs campaign £5.03. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £5.03 · campaign conv. rate 14.3%
laser hair removal bradford pricesLASER · keyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	537	57	10.6%	£77.98	9	£8.66	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 9 conversions at £8.66 CPA vs campaign £11.01. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £11.01 · campaign conv. rate 10.6%
full body laser hair removal costLASER · keyword	Laser Hair Removal - Leads	full body laser hair removal (phrase)	668	48	7.2%	£70.38	10	£7.04	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 10 conversions at £7.04 CPA vs campaign £11.01. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £11.01 · campaign conv. rate 10.6%
iron infusion bradfordIV_THERAPY · keyword	IV Therapy Bradford	iron infusion bradford (phrase)	504	59	11.7%	£63.78	8	£7.97	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 8 conversions at £7.97 CPA vs campaign £14.86. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £14.86 · campaign conv. rate 7.3%
follicle tracking scan bradfordULTRASOUND · ai_max_keywordless	Ultrasound - Baby Scans Bradford	early pregnancy scan (broad)	294	40	13.6%	£33.21	9	£3.69	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 9 conversions at £3.69 CPA vs campaign £5.03. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £5.03 · campaign conv. rate 14.3%
soprano titanium laser near meLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	190	21	11.1%	£26.97	6	£4.49	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 6 conversions at £4.49 CPA vs campaign £11.01. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £11.01 · campaign conv. rate 10.6%
reassurance scan near meULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	early pregnancy scan (broad)	343	37	10.8%	£24.69	7	£3.53	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 7 conversions at £3.53 CPA vs campaign £5.03. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £5.03 · campaign conv. rate 14.3%
full blood count private costBLOOD_TEST · keyword	Blood Tests Bradford	private blood test bradford (phrase)	220	25	11.4%	£24.29	2	£12.14	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 2 conversions at £12.14 CPA vs campaign £70.49. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £70.49 · campaign conv. rate 1.3%