Search terms · Demo Clinic (synthetic data)

listed spend

£1,541

89% of campaign spend is attributable to a listed term

waste

£387.08

393 clicks with zero conversions

negative candidates

review before adding

expansion candidates

converting, not exact keywords

36 search terms

Thresholds: waste needs ≥ 15 clicks or ≥ £25.00 with zero conversions (or clearly irrelevant intent). Expansion needs ≥ 2 conversions within 1.5× campaign CPA. Adjust in Settings.

All Waste Negative candidates Expansion High value Low value Brand

Search term	Campaign	Matched keyword	Impr.	Clicks	CTR	Spend	Conv.	CPA	Classification
laser hair removal bradfordLASER · keyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	1,739	176	10.1%	£226.61	14	£16.19	EXPANSION CANDIDATENON BRAND 14 conversions within 1.5× campaign CPA and not an exact keyword. Campaign CPA £11.01 · campaign conv. rate 10.6%
laser hair removal near meLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	1,374	105	7.6%	£141.34	10	£14.13	EXPANSION CANDIDATENON BRAND 10 conversions within 1.5× campaign CPA and not an exact keyword. Campaign CPA £11.01 · campaign conv. rate 10.6%
private baby scan bradfordULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	private baby scan bradford (phrase)	1,078	128	11.9%	£93.70	28	£3.35	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 28 conversions at £3.35 CPA vs campaign £5.03. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £5.03 · campaign conv. rate 14.3%
laser hair removal bradford pricesLASER · keyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	537	57	10.6%	£77.98	9	£8.66	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 9 conversions at £8.66 CPA vs campaign £11.01. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £11.01 · campaign conv. rate 10.6%
full body laser hair removal costLASER · keyword	Laser Hair Removal - Leads	full body laser hair removal (phrase)	668	48	7.2%	£70.38	10	£7.04	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 10 conversions at £7.04 CPA vs campaign £11.01. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £11.01 · campaign conv. rate 10.6%
iron infusion bradfordIV_THERAPY · keyword	IV Therapy Bradford	iron infusion bradford (phrase)	504	59	11.7%	£63.78	8	£7.97	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 8 conversions at £7.97 CPA vs campaign £14.86. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £14.86 · campaign conv. rate 7.3%
nhs blood test appointment bradfordBLOOD_TEST · keyword	Blood Tests Bradford	blood test near me (broad)	967	66	6.8%	£58.63	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £58.63 spent on an irrelevant term. Campaign CPA £70.49 · campaign conv. rate 1.3%
blood test near meBLOOD_TEST · keyword	Blood Tests Bradford	blood test near me (broad)	1,200	54	4.5%	£55.16	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND 54 clicks / £55.16 with zero conversions (threshold 15 clicks or £25). Sustained spend without a single conversion. Campaign CPA £70.49 · campaign conv. rate 1.3%
early pregnancy scan bradfordULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	early pregnancy scan (broad)	753	74	9.8%	£53.96	10	£5.40	EXPANSION CANDIDATENON BRAND 10 conversions within 1.5× campaign CPA and not an exact keyword. Campaign CPA £5.03 · campaign conv. rate 14.3%
at home laser hair removal machineLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	1,049	48	4.6%	£53.50	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £53.50 spent on an irrelevant term. Campaign CPA £11.01 · campaign conv. rate 10.6%
private blood test bradfordBLOOD_TEST · keyword	Blood Tests Bradford	private blood test bradford (phrase)	567	43	7.6%	£42.01	1	£42.01	OKNON BRAND Campaign CPA £70.49 · campaign conv. rate 1.3%
demo clinic bradfordkeyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	243	82	33.7%	£41.96	23	£1.82	BRANDBRAND Matches a brand term. Campaign CPA £11.01 · campaign conv. rate 10.6%
iv drip bradfordIV_THERAPY · keyword	IV Therapy Bradford	iv drip bradford (phrase)	355	35	9.9%	£40.63	1	£40.63	OKNON BRAND Campaign CPA £14.86 · campaign conv. rate 7.3%
laser hair removal pcos facial hairLASER · keyword	Laser Hair Removal - Leads	laser hair removal pcos (broad)	363	34	9.4%	£39.76	3	£13.25	EXPANSION CANDIDATENON BRAND 3 conversions within 1.5× campaign CPA and not an exact keyword. Campaign CPA £11.01 · campaign conv. rate 10.6%
laser hair removal training courseLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	817	31	3.8%	£36.95	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £36.95 spent on an irrelevant term. Campaign CPA £11.01 · campaign conv. rate 10.6%
does laser hair removal hurtLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	698	32	4.6%	£36.71	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Question-style query — informational intent. 32 clicks / £36.71 with zero conversions (threshold 15 clicks or £25). Informational query that has not converted — exclude or route to content. Campaign CPA £11.01 · campaign conv. rate 10.6%
vitamin drip near meIV_THERAPY · keyword	IV Therapy Bradford	vitamin drip near me (broad)	468	31	6.6%	£33.97	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND 31 clicks / £33.97 with zero conversions (threshold 15 clicks or £25). Sustained spend without a single conversion. Campaign CPA £14.86 · campaign conv. rate 7.3%
follicle tracking scan bradfordULTRASOUND · ai_max_keywordless	Ultrasound - Baby Scans Bradford	early pregnancy scan (broad)	294	40	13.6%	£33.21	9	£3.69	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 9 conversions at £3.69 CPA vs campaign £5.03. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £5.03 · campaign conv. rate 14.3%
skn clinic bradford laserLASER · keyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	313	16	5.1%	£28.21	1	£28.21	OKCOMPETITOR Matches a competitor name. Campaign CPA £11.01 · campaign conv. rate 10.6%
gender scan bradfordULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	gender scan bradford (phrase)	504	40	7.9%	£27.27	3	£9.09	OKNON BRAND Campaign CPA £5.03 · campaign conv. rate 14.3%
soprano titanium laser near meLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	190	21	11.1%	£26.97	6	£4.49	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 6 conversions at £4.49 CPA vs campaign £11.01. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £11.01 · campaign conv. rate 10.6%
womens laser clinic bradfordLASER · keyword	Laser Hair Removal - Leads	female laser hair removal (phrase)	246	21	8.5%	£25.95	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND 21 clicks / £25.95 with zero conversions (threshold 15 clicks or £25). Sustained spend without a single conversion. Campaign CPA £11.01 · campaign conv. rate 10.6%
democlinic laserLASER · keyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	122	48	39.3%	£24.93	10	£2.49	BRANDBRAND Matches a brand term. Campaign CPA £11.01 · campaign conv. rate 10.6%
reassurance scan near meULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	early pregnancy scan (broad)	343	37	10.8%	£24.69	7	£3.53	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 7 conversions at £3.53 CPA vs campaign £5.03. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £5.03 · campaign conv. rate 14.3%
4d scan bradfordULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	4d scan bradford (phrase)	410	33	8.0%	£24.68	4	£6.17	EXPANSION CANDIDATENON BRAND 4 conversions within 1.5× campaign CPA and not an exact keyword. Campaign CPA £5.03 · campaign conv. rate 14.3%
full blood count private costBLOOD_TEST · keyword	Blood Tests Bradford	private blood test bradford (phrase)	220	25	11.4%	£24.29	2	£12.14	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 2 conversions at £12.14 CPA vs campaign £70.49. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £70.49 · campaign conv. rate 1.3%
laser hair removal jobs bradfordLASER · keyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	311	20	6.4%	£20.95	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £20.95 spent on an irrelevant term. Campaign CPA £11.01 · campaign conv. rate 10.6%
arden clinic laser pricesLASER · keyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	182	11	6.0%	£18.73	0	—	INSUFFICIENT DATACOMPETITOR Matches a competitor name. Only 11 clicks / £18.73 — too little data to judge. Campaign CPA £11.01 · campaign conv. rate 10.6%
hangover drip bradfordIV_THERAPY · keyword	IV Therapy Bradford	vitamin drip near me (broad)	270	17	6.3%	£16.64	1	£16.64	OKNON BRAND Campaign CPA £14.86 · campaign conv. rate 7.3%
free laser hair removalLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	271	14	5.2%	£13.56	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £13.56 spent on an irrelevant term. Campaign CPA £11.01 · campaign conv. rate 10.6%
blood test results meaningBLOOD_TEST · keyword	Blood Tests Bradford	blood test near me (broad)	568	18	3.2%	£12.53	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Question-style query — informational intent. 18 clicks / £12.53 with zero conversions (threshold 15 clicks or £25). Informational query that has not converted — exclude or route to content. Campaign CPA £70.49 · campaign conv. rate 1.3%
ultrasound scan cost leedsULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	early pregnancy scan (broad)	250	16	6.4%	£12.06	1	£12.06	OKNON BRAND Campaign CPA £5.03 · campaign conv. rate 14.3%
nhs 12 week scan bradfordULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	early pregnancy scan (broad)	475	20	4.2%	£11.76	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £11.76 spent on an irrelevant term. Campaign CPA £5.03 · campaign conv. rate 14.3%
when can you see heartbeat on scanULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	early pregnancy scan (broad)	801	19	2.4%	£11.62	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Question-style query — informational intent. 19 clicks / £11.62 with zero conversions (threshold 15 clicks or £25). Informational query that has not converted — exclude or route to content. Campaign CPA £5.03 · campaign conv. rate 14.3%
iv therapy course onlineIV_THERAPY · keyword	IV Therapy Bradford	vitamin drip near me (broad)	309	12	3.9%	£10.65	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £10.65 spent on an irrelevant term. Campaign CPA £14.86 · campaign conv. rate 7.3%
laser printer repair bradfordLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	216	7	3.2%	£5.15	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £5.15 spent on an irrelevant term. Campaign CPA £11.01 · campaign conv. rate 10.6%