6 primary conversion actions
6 primary conversion actions are steering bidding at once — the algorithm optimises for whichever fires most (usually button clicks). Click-type actions (book_now_click, whatsapp_click) are primary; they count intent, not bookings. Primaries: book_now_click, whatsapp_click, Calls from ads, Contacts, Book appointments, Purchases (Website).
Campaigns
Platform-reported metrics for the window with impression-share diagnostics. Flags explain themselves below the table.
| Campaign | Spend | vs prev | Clicks | CTR | CPC | Conv. | CPA | vs prev | IS | Lost (budget) | Lost (rank) | Pacing | Flags |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Laser Hair Removal - LeadsLASER · budget £40.00/day | £3,159 | ▲ 238% | 2,676 | 8.0% | £1.18 | 260 | £12.15 | ▲ 19.5% | 54% | 30% | 12% | 88% | BUDGET CONSTRAINED |
| Ultrasound - Baby Scans BradfordULTRASOUND · budget £25.00/day | £1,043 | ▲ 222% | 1,454 | 8.1% | £0.72 | 172 | £6.07 | ▲ 1.2% | 61% | 7% | 31% | 46% | RANK CONSTRAINED |
| Blood Tests BradfordBLOOD_TEST · budget £12.00/day | £706.78 | ▲ 286% | 749 | 6.1% | £0.94 | 14 | £50.48 | ▼ 44.8% | 51% | 4% | 44% | 65% | RANK CONSTRAINEDHIGH CPA |
| IV Therapy BradfordIV_THERAPY · budget £15.00/day | £620.89 | ▲ 262% | 578 | 8.3% | £1.07 | 31 | £20.03 | ▲ 40.0% | 69% | 9% | 20% | 46% |
Why these flags?
- Laser Hair Removal - Leads
- Lost 30% of eligible impressions to budget while converting at £12.15 CPA (account £11.59).
- Ultrasound - Baby Scans Bradford
- Lost 31% of eligible impressions to Ad Rank — quality/relevance or bids, not budget.
- Blood Tests Bradford
- Lost 44% of eligible impressions to Ad Rank — quality/relevance or bids, not budget. CPA £50.48 is more than double the account average £11.59.
Daily spend and conversions
Highlighted: last 7 days.
Brand vs non-brand
Strong branded performance must not hide weak non-brand acquisition.
| Class | Terms | Clicks | Spend | Conv. | CPA |
|---|---|---|---|---|---|
| BRAND | 2 | 379 | £199.58 | 103 | £1.94 |
| NON BRAND | 32 | 4,445 | £4,587 | 343 | £13.37 |
| COMPETITOR | 2 | 87 | £144.36 | 4 | £36.09 |
| AMBIGUOUS | 0 | 0 | £0.00 | 0 | — |
Listed search terms cover 89% of spend; Google hides low-volume terms for privacy.
Conversion actions
What Smart Bidding is optimising towards.
| Name | Category | Primary | Counting | Status |
|---|---|---|---|---|
| book_now_click | LEAD | primary | ONE_PER_CLICK | ENABLED |
| whatsapp_click | CONTACT | primary | ONE_PER_CLICK | ENABLED |
| Calls from ads | PHONE_CALL_LEAD | primary | ONE_PER_CLICK | ENABLED |
| Contacts | CONTACT | primary | ONE_PER_CLICK | ENABLED |
| Book appointments | BOOK_APPOINTMENT | primary | ONE_PER_CLICK | ENABLED |
| Purchases (Website) | PURCHASE | primary | MANY_PER_CLICK | ENABLED |