6 primary conversion actions
6 primary conversion actions are steering bidding at once — the algorithm optimises for whichever fires most (usually button clicks). Click-type actions (book_now_click, whatsapp_click) are primary; they count intent, not bookings. Primaries: book_now_click, whatsapp_click, Calls from ads, Contacts, Book appointments, Purchases (Website).
Campaigns
Platform-reported metrics for the window with impression-share diagnostics. Flags explain themselves below the table.
| Campaign | Spend | vs prev | Clicks | CTR | CPC | Conv. | CPA | vs prev | IS | Lost (budget) | Lost (rank) | Pacing | Flags |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Laser Hair Removal - LeadsLASER · budget £40.00/day | £468.77 | ▼ 10.3% | 411 | 8.0% | £1.14 | 39 | £12.02 | ▲ 17.4% | 54% | 29% | 12% | 84% | BUDGET CONSTRAINED |
| Ultrasound - Baby Scans BradfordULTRASOUND · budget £25.00/day | £157.02 | ▼ 10.3% | 214 | 7.8% | £0.73 | 26 | £6.04 | ▲ 37.9% | 61% | 6% | 30% | 45% | RANK CONSTRAINED |
| IV Therapy BradfordIV_THERAPY · budget £15.00/day | £107.26 | ▲ 24.8% | 99 | 8.6% | £1.08 | 11 | £9.75 | ▼ 77.3% | 69% | 9% | 20% | 51% | |
| Blood Tests BradfordBLOOD_TEST · budget £12.00/day | £88.63 | ▼ 27.8% | 96 | 5.2% | £0.92 | 2 | £44.32 | ▼ 63.9% | 52% | 3% | 43% | 53% | RANK CONSTRAINEDHIGH CPA |
Why these flags?
- Laser Hair Removal - Leads
- Lost 29% of eligible impressions to budget while converting at £12.02 CPA (account £10.53).
- Ultrasound - Baby Scans Bradford
- Lost 30% of eligible impressions to Ad Rank — quality/relevance or bids, not budget.
- Blood Tests Bradford
- Lost 43% of eligible impressions to Ad Rank — quality/relevance or bids, not budget. CPA £44.32 is more than double the account average £10.53.
Daily spend and conversions
Highlighted: last 7 days.
Brand vs non-brand
Strong branded performance must not hide weak non-brand acquisition.
| Class | Terms | Clicks | Spend | Conv. | CPA |
|---|---|---|---|---|---|
| BRAND | 2 | 74 | £37.74 | 18 | £2.10 |
| NON BRAND | 32 | 658 | £679.83 | 56 | £12.14 |
| COMPETITOR | 2 | 11 | £19.03 | 0 | — |
| AMBIGUOUS | 0 | 0 | £0.00 | 0 | — |
Listed search terms cover 90% of spend; Google hides low-volume terms for privacy.
Conversion actions
What Smart Bidding is optimising towards.
| Name | Category | Primary | Counting | Status |
|---|---|---|---|---|
| book_now_click | LEAD | primary | ONE_PER_CLICK | ENABLED |
| whatsapp_click | CONTACT | primary | ONE_PER_CLICK | ENABLED |
| Calls from ads | PHONE_CALL_LEAD | primary | ONE_PER_CLICK | ENABLED |
| Contacts | CONTACT | primary | ONE_PER_CLICK | ENABLED |
| Book appointments | BOOK_APPOINTMENT | primary | ONE_PER_CLICK | ENABLED |
| Purchases (Website) | PURCHASE | primary | MANY_PER_CLICK | ENABLED |