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Organic queries

7d14d28d90d
29 Aug 2026 – 11 Sept 2026 · latest complete day 11 Sept 2026
organic clicks
469
▲ 10.9%
impressions
11,976
▲ 2.4%
avg position
11.0
impression-weighted
striking distance
20
queries at 4–15 with demand
non-brand share
61%
of listed clicks

Daily organic clicks

Property totals include queries Google anonymises; the query table below cannot sum to this line.

34 queries

Flags are computed from position, impressions, CTR against the position-typical curve, and period-over-period change. Open a row for the reasoning.

AllStriking distanceCTR opportunityDecliningBreakoutCannibalisedContent gapsBrand
QueryPageClicksvs prevImpr.vs prevCTRPositionΔ posFlags
laser hair removal bradfordLASER/services/laser-hair-removal/ (58%)/laser/bradford/ (42%)21▼ 8.7%927■ 0.4%2.3%9.6-0.1
STRIKING DISTANCECANNIBALISATION
  • Position 9.6 with 927 impressions — moving 2–3 places could roughly 1.3× clicks; the same query converts in paid search.
  • Two pages share this query (58% / 41% of impressions) — Google is undecided which page to rank.
laser hair removal cost ukLASER/services/laser-hair-removal/ (100%)13▲ 8.3%725▲ 0.7%1.8%17.8-0.4
laser hair removal near meLASER/services/laser-hair-removal/ (100%)6▲ 20.0%535▼ 5.5%1.1%14.4+0.0
STRIKING DISTANCE
  • Position 14.4 with 535 impressions — moving 2–3 places could roughly 1.1× clicks; the same query converts in paid search.
private baby scan bradfordULTRASOUND/ (100%)12▼ 47.8%457▲ 4.8%2.6%5.0-0.0
STRIKING DISTANCECTR OPPORTUNITY
  • Position 5.0 with 457 impressions — moving 2–3 places could roughly 5.7× clicks; the same query converts in paid search.
  • Ranks 5.0 but CTR 2.6% is below the ~5% typical for that position — title/snippet or a mismatched page.
is laser hair removal permanentLASER/services/laser-hair-removal/ (100%)4▼ 20.0%440▲ 1.1%0.9%16.7+0.5
blood test bradfordBLOOD_TEST/services/blood-tests/ (100%)4▲ 300%436▼ 0.7%0.9%24.1+0.1
CONTENT GAP
  • Part of the "blood test" cluster: 848 impressions with best position 22 — no page is competing.
private ultrasound bradfordULTRASOUND/ (100%)21▼ 25.0%415▼ 6.3%5.1%2.3-0.1
CTR OPPORTUNITY
  • Ranks 2.3 but CTR 5.1% is below the ~15% typical for that position — title/snippet or a mismatched page.
early pregnancy scan bradfordULTRASOUND/services/ultrasound/early-pregnancy-scan/ (100%)12▲ 100%403▲ 14.2%3.0%6.9+0.3
STRIKING DISTANCEBREAKOUT
  • Position 6.9 with 403 impressions — moving 2–3 places could roughly 2.4× clicks; the same query converts in paid search.
  • Clicks +100% vs prior period (6 → 12).
baby scan near meULTRASOUND/ (100%)4▲ 300%383▲ 1.3%1.0%13.2+0.1
STRIKING DISTANCE
  • Position 13.2 with 383 impressions — moving 2–3 places could roughly 2.9× clicks.
does laser hair removal work on dark skinLASER/laser-hair-removal-darker-skin-bradford/ (100%)5▲ 66.7%311▲ 4.0%1.6%10.0+0.2
STRIKING DISTANCE
  • Position 10.0 with 311 impressions — moving 2–3 places could roughly 1.9× clicks.
demo clinic/ (100%)78▲ 13.0%303▲ 6.3%25.7%1.2-0.0
BRAND
    4d scan bradfordULTRASOUND/services/ultrasound/4d-scan/ (100%)2▼ 33.3%263■ 0.4%0.8%12.0+0.0
    STRIKING DISTANCE
    • Position 12.0 with 263 impressions — moving 2–3 places could roughly 3.9× clicks; the same query converts in paid search.
    private blood test bradfordBLOOD_TEST/services/blood-tests/ (100%)0263▲ 7.8%0.0%21.5+0.0
    CONTENT GAP
    • Part of the "blood test" cluster: 848 impressions with best position 22 — no page is competing.
    follicle tracking bradfordULTRASOUND/services/follicle-tracking-bradford/ (100%)14▲ 16.7%236▲ 88.8%5.9%4.3+0.0
    STRIKING DISTANCE
    • Position 4.3 with 236 impressions — moving 2–3 places could roughly 4.7× clicks.
    private gp bradfordIV_THERAPY/ (100%)2■ 0.0%209▲ 10.0%1.0%31.1+0.1
    CONTENT GAP
    • Part of the "gp" cluster: 209 impressions with best position 31 — no page is competing.
    iron infusion bradfordIV_THERAPY/services/iv-therapy/ (100%)10▲ 400%207▼ 2.4%4.8%5.6-0.1
    STRIKING DISTANCEBREAKOUT
    • Position 5.6 with 207 impressions — moving 2–3 places could roughly 2.1× clicks; the same query converts in paid search.
    • Clicks +400% vs prior period (2 → 10).
    laser hair removal pcosLASER/laser-hair-removal-pcos-facial-hair-bradford/ (100%)1▼ 66.7%193▲ 0.5%0.5%11.3+0.1
    STRIKING DISTANCE
    • Position 11.3 with 193 impressions — moving 2–3 places could roughly 5.8× clicks.
    demo clinic bradford/ (100%)46▲ 7.0%191▲ 7.3%24.1%1.2+0.1
    BRAND
      follicle tracking scanULTRASOUND/services/follicle-tracking-bradford/ (100%)2▼ 71.4%188▲ 16.0%1.1%7.9+0.2
      STRIKING DISTANCE
      • Position 7.9 with 188 impressions — moving 2–3 places could roughly 4.7× clicks.
      laser clinic bradfordLASER/services/laser-hair-removal/ (100%)5▲ 150%188▲ 15.3%2.7%7.3+0.2
      STRIKING DISTANCE
      • Position 7.3 with 188 impressions — moving 2–3 places could roughly 2.6× clicks.
      gender scan bradfordULTRASOUND/services/ultrasound/gender-scan/ (100%)1■ 0.0%173▼ 19.2%0.6%14.7+1.5
      STRIKING DISTANCE
      • Position 14.7 with 173 impressions — moving 2–3 places could roughly 2.1× clicks; the same query converts in paid search.
      iv therapy bradfordIV_THERAPY/services/iv-therapy/ (100%)10▲ 25.0%159▲ 8.9%6.3%3.2-0.0
      ultrasound clinic bradfordULTRASOUND/ (100%)11■ 0.0%153▲ 13.3%7.2%3.6+0.2
      blood test near me bradfordBLOOD_TEST/services/blood-tests/ (100%)1149▼ 13.9%0.7%27.1-0.1
      CONTENT GAP
      • Part of the "blood test" cluster: 848 impressions with best position 22 — no page is competing.
      private scan bradfordULTRASOUND/ (100%)5▲ 25.0%141▼ 19.4%3.5%4.8-0.2
      STRIKING DISTANCE
      • Position 4.8 with 141 impressions — moving 2–3 places could roughly 4.2× clicks.
      nipt test bradfordULTRASOUND/services/nipt/ (100%)20▼ 16.7%124▲ 10.7%16.1%1.4-0.1
      CTR OPPORTUNITY
      • Ranks 1.4 but CTR 16.1% is below the ~28% typical for that position — title/snippet or a mismatched page.
      iv drip bradfordIV_THERAPY/services/iv-therapy/ (100%)6▲ 20.0%123▼ 8.9%4.9%4.7+0.2
      STRIKING DISTANCE
      • Position 4.7 with 123 impressions — moving 2–3 places could roughly 3.1× clicks; the same query converts in paid search.
      vitamin b12 injection bradfordIV_THERAPY/services/iv-therapy/ (100%)5▼ 28.6%113▼ 5.8%4.4%7.5+0.3
      STRIKING DISTANCE
      • Position 7.5 with 113 impressions — moving 2–3 places could roughly 1.6× clicks.
      reassurance scan bradfordULTRASOUND/services/ultrasound/early-pregnancy-scan/ (100%)8▲ 167%108▲ 11.3%7.4%5.6-0.0
      STRIKING DISTANCE
      • Position 5.6 with 108 impressions — moving 2–3 places could roughly 1.4× clicks.
      growth scan bradfordULTRASOUND/services/ultrasound/growth-scan/ (100%)3■ 0.0%95▼ 12.0%3.2%8.8+0.1
      STRIKING DISTANCE
      • Position 8.8 with 95 impressions — moving 2–3 places could roughly 0.9× clicks.
      cqc registered clinic bradford/about/ (100%)0▼ 100.0%88▲ 27.5%0.0%6.0-0.1
      STRIKING DISTANCE
      • Position 6.0 with 88 impressions — moving 2–3 places could roughly 25.0× clicks.
      hangover iv drip bradfordIV_THERAPY/services/iv-therapy/ (100%)1■ 0.0%68▼ 9.3%1.5%10.8+0.1
      STRIKING DISTANCE
      • Position 10.8 with 68 impressions — moving 2–3 places could roughly 2.0× clicks.
      demo clinic reviews/ (100%)18▲ 100%59■ 0.0%30.5%1.4+0.1
      BRAND
        clinic listerhills/contact/ (100%)9▲ 125%44▲ 29.4%20.5%1.7-0.4

        Content gaps

        Query clusters with demand (≥ 200 impressions) where nothing on the site ranks in the top 20.

        ClusterQueriesImpressionsBest positionService
        blood testblood test bradford, private blood test bradford, blood test near me bradford84822BLOOD_TEST
        gpprivate gp bradford20931IV_THERAPY