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Organic queries

7d14d28d90d
5 Sept 2026 – 11 Sept 2026 · latest complete day 11 Sept 2026
organic clicks
242
▲ 6.6%
impressions
6,156
▲ 5.8%
avg position
11.1
impression-weighted
striking distance
17
queries at 4–15 with demand
non-brand share
64%
of listed clicks

Daily organic clicks

Property totals include queries Google anonymises; the query table below cannot sum to this line.

34 queries

Flags are computed from position, impressions, CTR against the position-typical curve, and period-over-period change. Open a row for the reasoning.

AllStriking distanceCTR opportunityDecliningBreakoutCannibalisedContent gapsBrand
QueryPageClicksvs prevImpr.vs prevCTRPositionΔ posFlags
laser hair removal bradfordLASER/services/laser-hair-removal/ (58%)/laser/bradford/ (42%)10▼ 9.1%473▲ 4.2%2.1%9.8+0.4
STRIKING DISTANCECANNIBALISATION
  • Position 9.8 with 473 impressions — moving 2–3 places could roughly 1.4× clicks; the same query converts in paid search.
  • Two pages share this query (57% / 42% of impressions) — Google is undecided which page to rank.
laser hair removal cost ukLASER/services/laser-hair-removal/ (100%)7▲ 16.7%385▲ 13.2%1.8%17.7-0.2
laser hair removal near meLASER/services/laser-hair-removal/ (100%)5▲ 400%291▲ 19.3%1.7%14.4+0.0
STRIKING DISTANCE
  • Position 14.4 with 291 impressions — moving 2–3 places could roughly 0.7× clicks; the same query converts in paid search.
private baby scan bradfordULTRASOUND/ (100%)8▲ 100%240▲ 10.6%3.3%4.7-0.5
STRIKING DISTANCE
  • Position 4.7 with 240 impressions — moving 2–3 places could roughly 4.5× clicks; the same query converts in paid search.
blood test bradfordBLOOD_TEST/services/blood-tests/ (100%)2■ 0.0%220▲ 1.9%0.9%24.1-0.0
CONTENT GAP
  • Part of the "blood test" cluster: 440 impressions with best position 21 — no page is competing.
is laser hair removal permanentLASER/services/laser-hair-removal/ (100%)0▼ 100.0%220■ 0.0%0.0%16.8+0.2
private ultrasound bradfordULTRASOUND/ (100%)11▲ 10.0%213▲ 5.4%5.2%2.3+0.1
CTR OPPORTUNITY
  • Ranks 2.3 but CTR 5.2% is below the ~15% typical for that position — title/snippet or a mismatched page.
early pregnancy scan bradfordULTRASOUND/services/ultrasound/early-pregnancy-scan/ (100%)7▲ 40.0%209▲ 7.7%3.3%7.1+0.5
STRIKING DISTANCE
  • Position 7.1 with 209 impressions — moving 2–3 places could roughly 2.1× clicks; the same query converts in paid search.
baby scan near meULTRASOUND/ (100%)2■ 0.0%206▲ 16.4%1.0%13.1-0.1
STRIKING DISTANCE
  • Position 13.1 with 206 impressions — moving 2–3 places could roughly 3.1× clicks.
does laser hair removal work on dark skinLASER/laser-hair-removal-darker-skin-bradford/ (100%)0▼ 100.0%161▲ 7.3%0.0%10.0+0.0
STRIKING DISTANCE
  • Position 10.0 with 161 impressions — moving 2–3 places could roughly 7.5× clicks.
demo clinic/ (100%)41▲ 10.8%150▼ 2.0%27.3%1.2-0.0
BRAND
    private blood test bradfordBLOOD_TEST/services/blood-tests/ (100%)0139▲ 12.1%0.0%21.2-0.7
    CONTENT GAP
    • Part of the "blood test" cluster: 440 impressions with best position 21 — no page is competing.
    follicle tracking bradfordULTRASOUND/services/follicle-tracking-bradford/ (100%)7■ 0.0%133▲ 29.1%5.3%4.3+0.0
    STRIKING DISTANCE
    • Position 4.3 with 133 impressions — moving 2–3 places could roughly 5.3× clicks.
    4d scan bradfordULTRASOUND/services/ultrasound/4d-scan/ (100%)1■ 0.0%117▼ 19.9%0.9%12.2+0.4
    STRIKING DISTANCE
    • Position 12.2 with 117 impressions — moving 2–3 places could roughly 3.5× clicks; the same query converts in paid search.
    private gp bradfordIV_THERAPY/ (100%)1■ 0.0%106▲ 2.9%0.9%30.8-0.5
    follicle tracking scanULTRASOUND/services/follicle-tracking-bradford/ (100%)0▼ 100.0%103▲ 21.2%0.0%7.8-0.2
    STRIKING DISTANCE
    • Position 7.8 with 103 impressions — moving 2–3 places could roughly 12.5× clicks.
    iron infusion bradfordIV_THERAPY/services/iv-therapy/ (100%)7▲ 133%101▼ 4.7%6.9%5.5-0.2
    STRIKING DISTANCE
    • Position 5.5 with 101 impressions — moving 2–3 places could roughly 1.4× clicks; the same query converts in paid search.
    laser hair removal pcosLASER/laser-hair-removal-pcos-facial-hair-bradford/ (100%)0▼ 100.0%96▼ 1.0%0.0%11.8+0.9
    STRIKING DISTANCE
    • Position 11.8 with 96 impressions — moving 2–3 places could roughly 7.5× clicks.
    laser clinic bradfordLASER/services/laser-hair-removal/ (100%)2▼ 33.3%94■ 0.0%2.1%7.4+0.1
    STRIKING DISTANCE
    • Position 7.4 with 94 impressions — moving 2–3 places could roughly 3.3× clicks.
    gender scan bradfordULTRASOUND/services/ultrasound/gender-scan/ (100%)0▼ 100.0%93▲ 16.3%0.0%15.0+0.6
    STRIKING DISTANCE
    • Position 15.0 with 93 impressions — moving 2–3 places could roughly 3.0× clicks.
    demo clinic bradford/ (100%)21▼ 16.0%90▼ 10.9%23.3%1.3+0.0
    BRAND
      ultrasound clinic bradfordULTRASOUND/ (100%)9▲ 350%85▲ 25.0%10.6%3.7+0.0
      blood test near me bradfordBLOOD_TEST/services/blood-tests/ (100%)181▲ 19.1%1.2%27.1+0.2
      CONTENT GAP
      • Part of the "blood test" cluster: 440 impressions with best position 21 — no page is competing.
      iv therapy bradfordIV_THERAPY/services/iv-therapy/ (100%)5■ 0.0%79▼ 1.3%6.3%3.0-0.4
      private scan bradfordULTRASOUND/ (100%)3▲ 50.0%68▼ 6.8%4.4%4.9+0.1
      STRIKING DISTANCE
      • Position 4.9 with 68 impressions — moving 2–3 places could roughly 3.4× clicks.
      iv drip bradfordIV_THERAPY/services/iv-therapy/ (100%)3■ 0.0%63▲ 5.0%4.8%4.4-0.5
      STRIKING DISTANCE
      • Position 4.4 with 63 impressions — moving 2–3 places could roughly 5.9× clicks; the same query converts in paid search.
      nipt test bradfordULTRASOUND/services/nipt/ (100%)12▲ 50.0%63▲ 3.3%19.0%1.4-0.0
      vitamin b12 injection bradfordIV_THERAPY/services/iv-therapy/ (100%)553▼ 11.7%9.4%7.6+0.2
      STRIKING DISTANCE
      • Position 7.6 with 53 impressions — moving 2–3 places could roughly 0.5× clicks.
      growth scan bradfordULTRASOUND/services/ultrasound/growth-scan/ (100%)0▼ 100.0%51▲ 15.9%0.0%9.0+0.3
      STRIKING DISTANCE
      • Position 9.0 with 51 impressions — moving 2–3 places could roughly 7.5× clicks.
      reassurance scan bradfordULTRASOUND/services/ultrasound/early-pregnancy-scan/ (100%)5▲ 66.7%48▼ 20.0%10.4%5.6+0.1
      cqc registered clinic bradford/about/ (100%)046▲ 9.5%0.0%6.1+0.1
      hangover iv drip bradfordIV_THERAPY/services/iv-therapy/ (100%)0▼ 100.0%35▲ 6.1%0.0%11.0+0.3
      demo clinic reviews/ (100%)5▼ 61.5%29▼ 3.3%17.2%1.5+0.1
      BRAND
        clinic listerhills/contact/ (100%)4▼ 20.0%19▼ 24.0%21.1%1.6-0.2

        Content gaps

        Query clusters with demand (≥ 200 impressions) where nothing on the site ranks in the top 20.

        ClusterQueriesImpressionsBest positionService
        blood testblood test bradford, private blood test bradford, blood test near me bradford44021BLOOD_TEST