"private blood test bradford": converts in paid, weak organically
UNIFIED SEARCH open score 7 · confidence 30% · effort medium
Converts in paid (6 conv) but organic sits at 21.5 — an organic page for this intent would reduce dependence on spend.
Estimate: ~30% of £155.56 paid spend replaceable over timeAssumption: 30% of the paid spend on this query is replaced by organic clicks.
Prioritise this query in the organic plan; keep paid running until organic clicks replace it, then test reducing the bid.
Why am I seeing this?
- Metric
- MARKETING_SPEND
- Value
- £155.56
- Baseline
- —
- Window
- 14 Jun 2026 – 11 Sept 2026
- Comparison
- previous 28 days
- Source
- Google Ads
- Confidence
- 30% — from the volume of evidence behind the finding
- Computed
- 14 Sept 2026
Assign
Evidence
The rows the finding was computed from.
paid: {"impressions":1751,"clicks":158,"costMicros":155561954,"conversions":6,"cpcMicros":984569.3291139241,"cpaMicros":25926992.333333332}
organic: {"impressions":1624,"clicks":7,"position":21.5381157635468,"ctr":0.004310344827586207,"page":"https://www.democlinic.example/services/blood-tests/"}