A conversion signal has stopped while traffic continues — likely tracking failure
TRACKING open score 1005 · confidence 90% · effort low
Observed
Traffic and lead activity are normal but a conversion signal has stopped. Treat this as a tracking failure until proven otherwise — do not cut spend on the basis of "zero conversions". "purchase" fired ~14/week over the prior 4 weeks and 0 in the last 7 days while sessions (1002) and leads (75) continued.
Judgement
Make a test booking end-to-end and confirm the booking event fires in GA4 DebugView and is imported into Google Ads. Do not change budgets or bids until it is fixed; Smart Bidding is currently learning from a broken signal.
Why am I seeing this?
- Metric
- TRACKING_HEALTH
- Value
- 69
- Baseline
- —
- Window
- 29 Aug 2026 – 11 Sept 2026
- Comparison
- previous 14 days
- Source
- Google Ads + GA4
- Confidence
- 90% — impact is an observed quantity in the window, not a projection; strong evidence volume behind the finding; Google Ads data is complete to the end of the window; GA4 data is complete to the end of the window
- Computed
- 13 Nov 2026
Assign
Evidence
The rows the finding was computed from.
checks
| id | label | status | weight | detail |
|---|---|---|---|---|
| ads_actions | Google Ads conversion actions defined | warn | 2 | 6 primary action(s): book_now_click, whatsapp_click, Calls from ads, Contacts, Book appointments, Purchases (Website). More than three primaries dilutes bidding signal. |
| ads_conv_flow | Ads conversions recorded while ads get clicks (7d) | pass | 3 | 41 conversions on 386 clicks. |
| ga4_key_flow | GA4 key events firing while sessions occur (7d) | pass | 3 | 75 key events on 1002 sessions. |
| booking_event | Booking-type key event configured and firing | fail | 3 | "purchase" fired ~14/week over the prior 4 weeks and 0 in the last 7 days while sessions (1002) and leads (75) continued. |
| ratio | GA4 lead events vs Ads conversions in a plausible ratio | pass | 1 | 75 lead events vs 41 Ads conversions (ratio 1.83). |
| utm | Paid sessions carry campaign attribution | pass | 1 | 257 paid sessions recorded with cpc medium. |
| system_vs_ads | Booking system bookings vs Ads conversions | unknown | 3 | Booking system not connected — this check cannot run yet. |