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app.highregard.co.uk · /services/blood-tests/ gets 721 sessions but few lead actions · 90d

/services/blood-tests/ gets 721 sessions but few lead actions

7d14d28d90d
14 Jun 2026 – 11 Sept 2026 · latest complete day 11 Sept 2026

/services/blood-tests/ gets 721 sessions but few lead actions

CRO open score 426 · confidence 60% · effort medium

Observed

Key-event rate 2.8% is half the site average on 721 sessions.

Heuristic estimate

Estimate: ~32 more lead events per 90 days if the page reached half the site average — valued at £1,419Assumption: £45 per lead-event conversion (assumption until the booking system connects).

Judgement

Review the page for a visible booking path, price clarity and trust signals; compare with the best-converting page on the site.

Why am I seeing this?
Metric
LEAD_RATE
Value
0.027739251040221916
Baseline
0.11518677797453411
Window
14 Jun 2026 – 11 Sept 2026
Comparison
previous 90 days
Source
GA4 + Google Ads
Confidence
60% — uses a stated rule of thumb where account data is missing; GA4 data is complete to the end of the window; Google Ads data is complete to the end of the window; conversion tracking is likely broken, so conversion-based figures are weakened until it is fixed
Computed
13 Nov 2026

Assign

Evidence

The rows the finding was computed from.

page: /services/blood-tests/

sessions: 721

keyEvents: 20