18 converting search terms are not yet exact-match keywords
BUDGET open score 20 · confidence 60% · effort low
They produced 338 conversions at or below campaign CPA but are matched loosely, so ads and landing pages are not tailored. Top: "laser hair removal bradford" (45 conv), "laser hair removal near me" (29 conv), "private baby scan bradford" (69 conv), "laser hair removal bradford prices" (17 conv).
Estimate: ~51 more conversions per 90 days from these terms at the same spend — valued at £587.78Assumption: 15% uplift on the terms' current conversions, valued at account CPA.
Add each as an exact-match keyword in the matching ad group so the ad copy and landing page can be tailored to it. Under Smart Bidding the platform sets the bid; do not add manual bids.
Written for the campaign's current bidding strategy: Maximise conversions.
Why am I seeing this?
- Metric
- PAID_CONVERSIONS
- Value
- 338
- Baseline
- 477
- Window
- 14 Jun 2026 – 11 Sept 2026
- Comparison
- previous 90 days
- Source
- Google Ads
- Confidence
- 60% — from the volume of evidence behind the finding
- Computed
- 14 Sept 2026
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Evidence
The rows the finding was computed from.
terms
| term | campaign | conversions | cpaMicros |
|---|---|---|---|
| laser hair removal bradford | Laser Hair Removal - Leads | 45 | £15.13 |
| laser hair removal near me | Laser Hair Removal - Leads | 29 | £15.23 |
| private baby scan bradford | Ultrasound - Baby Scans Bradford | 69 | £4.47 |
| laser hair removal bradford prices | Laser Hair Removal - Leads | 17 | £15.12 |
| iron infusion bradford | IV Therapy Bradford | 15 | £13.82 |
| full body laser hair removal cost | Laser Hair Removal - Leads | 19 | £10.76 |
| early pregnancy scan bradford | Ultrasound - Baby Scans Bradford | 36 | £4.59 |
| private blood test bradford | Blood Tests Bradford | 6 | £25.93 |
| iv drip bradford | IV Therapy Bradford | 7 | £19.20 |
| laser hair removal pcos facial hair | Laser Hair Removal - Leads | 12 | £9.99 |
| gender scan bradford | Ultrasound - Baby Scans Bradford | 16 | £7.23 |
| vitamin drip near me | IV Therapy Bradford | 4 | £28.62 |
| 4d scan bradford | Ultrasound - Baby Scans Bradford | 10 | £9.03 |
| womens laser clinic bradford | Laser Hair Removal - Leads | 9 | £9.66 |
| soprano titanium laser near me | Laser Hair Removal - Leads | 12 | £6.66 |
| full blood count private cost | Blood Tests Bradford | 6 | £12.87 |
| reassurance scan near me | Ultrasound - Baby Scans Bradford | 11 | £5.91 |
| follicle tracking scan bradford | Ultrasound - Baby Scans Bradford | 15 | £4.04 |