11 converting search terms are not yet exact-match keywords
BUDGET open score 20 · confidence 60% · effort low
They produced 47 conversions at or below campaign CPA but are matched loosely, so ads and landing pages are not tailored. Top: "laser hair removal near me" (4 conv), "full body laser hair removal cost" (7 conv), "private baby scan bradford" (10 conv), "iron infusion bradford" (7 conv).
Estimate: ~7 more conversions per 14 days from these terms at the same spend — valued at £74.27Assumption: 15% uplift on the terms' current conversions, valued at account CPA.
Add each as an exact-match keyword in the matching ad group so the ad copy and landing page can be tailored to it. Under Smart Bidding the platform sets the bid; do not add manual bids.
Written for the campaign's current bidding strategy: Maximise conversions.
Why am I seeing this?
- Metric
- PAID_CONVERSIONS
- Value
- 47
- Baseline
- 78
- Window
- 29 Aug 2026 – 11 Sept 2026
- Comparison
- previous 14 days
- Source
- Google Ads
- Confidence
- 60% — from the volume of evidence behind the finding
- Computed
- 14 Sept 2026
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Evidence
The rows the finding was computed from.
terms
| term | campaign | conversions | cpaMicros |
|---|---|---|---|
| laser hair removal near me | Laser Hair Removal - Leads | 4 | £16.81 |
| full body laser hair removal cost | Laser Hair Removal - Leads | 7 | £5.96 |
| private baby scan bradford | Ultrasound - Baby Scans Bradford | 10 | £4.06 |
| iron infusion bradford | IV Therapy Bradford | 7 | £5.39 |
| laser hair removal bradford prices | Laser Hair Removal - Leads | 3 | £11.83 |
| early pregnancy scan bradford | Ultrasound - Baby Scans Bradford | 5 | £4.88 |
| laser hair removal pcos facial hair | Laser Hair Removal - Leads | 2 | £9.98 |
| follicle tracking scan bradford | Ultrasound - Baby Scans Bradford | 3 | £5.28 |
| gender scan bradford | Ultrasound - Baby Scans Bradford | 2 | £7.66 |
| 4d scan bradford | Ultrasound - Baby Scans Bradford | 2 | £7.29 |
| reassurance scan near me | Ultrasound - Baby Scans Bradford | 2 | £5.75 |