Tracking health
Score = weighted pass proportion of the checks that could run. Checks that cannot run (missing source) are listed but never scored — an unmeasured area is not a failed one.
69
LIKELY TRACKING FAILURE
Traffic and lead activity are normal but a conversion signal has stopped. Treat this as a tracking failure until proven otherwise — do not cut spend on the basis of "zero conversions".
- warnGoogle Ads conversion actions defined (weight 2)6 primary action(s): book_now_click, whatsapp_click, Calls from ads, Contacts, Book appointments, Purchases (Website). More than three primaries dilutes bidding signal.
- passAds conversions recorded while ads get clicks (7d) (weight 3)41 conversions on 386 clicks.
- passGA4 key events firing while sessions occur (7d) (weight 3)75 key events on 1002 sessions.
- failBooking-type key event configured and firing (weight 3)"purchase" fired ~3/week over the prior 4 weeks and 0 in the last 7 days while sessions (1002) and leads (75) continued.
- passGA4 lead events vs Ads conversions in a plausible ratio (weight 1)75 lead events vs 41 Ads conversions (ratio 1.83).
- passPaid sessions carry campaign attribution (weight 1)257 paid sessions recorded with cpc medium.
- unknownBooking system bookings vs Ads conversions (weight 3)Booking system not connected — this check cannot run yet.
Booking events vs lead events
When leads continue and bookings stop, the booking tag is the suspect, not the market.
Google Ads conversion actions
Which actions are primary decides what Smart Bidding chases.
| Name | Category | Primary | Counting |
|---|---|---|---|
| book_now_click | LEAD | primary | ONE_PER_CLICK |
| whatsapp_click | CONTACT | primary | ONE_PER_CLICK |
| Calls from ads | PHONE_CALL_LEAD | primary | ONE_PER_CLICK |
| Contacts | CONTACT | primary | ONE_PER_CLICK |
| Book appointments | BOOK_APPOINTMENT | primary | ONE_PER_CLICK |
| Purchases (Website) | PURCHASE | primary | MANY_PER_CLICK |
6 primary conversion actions are steering bidding at once — the algorithm optimises for whichever fires most (usually button clicks). Click-type actions (book_now_click, whatsapp_click) are primary; they count intent, not bookings.