Search terms · Demo Clinic (synthetic data)

listed spend

£736.59

90% of campaign spend is attributable to a listed term

waste

£144.06

145 clicks with zero conversions

negative candidates

review before adding

expansion candidates

converting, not exact keywords

36 search terms

Thresholds: waste needs ≥ 15 clicks or ≥ £25.00 with zero conversions (or clearly irrelevant intent). Expansion needs ≥ 2 conversions within 1.5× campaign CPA. Adjust in Settings.

All Waste Negative candidates Expansion High value Low value Brand

Search term	Campaign	Matched keyword	Impr.	Clicks	CTR	Spend	Conv.	CPA	Classification
laser hair removal bradfordLASER · keyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	857	71	8.3%	£89.63	3	£29.88	OKNON BRAND Campaign CPA £12.02 · campaign conv. rate 9.5%
laser hair removal near meLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	668	51	7.6%	£67.24	4	£16.81	EXPANSION CANDIDATENON BRAND 4 conversions within 1.5× campaign CPA and not an exact keyword. Campaign CPA £12.02 · campaign conv. rate 9.5%
full body laser hair removal costLASER · keyword	Laser Hair Removal - Leads	full body laser hair removal (phrase)	327	29	8.9%	£41.73	7	£5.96	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 7 conversions at £5.96 CPA vs campaign £12.02. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £12.02 · campaign conv. rate 9.5%
private baby scan bradfordULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	private baby scan bradford (phrase)	526	53	10.1%	£40.59	10	£4.06	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 10 conversions at £4.06 CPA vs campaign £6.04. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £6.04 · campaign conv. rate 12.1%
iron infusion bradfordIV_THERAPY · keyword	IV Therapy Bradford	iron infusion bradford (phrase)	263	36	13.7%	£37.74	7	£5.39	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 7 conversions at £5.39 CPA vs campaign £9.75. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £9.75 · campaign conv. rate 11.1%
laser hair removal bradford pricesLASER · keyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	263	26	9.9%	£35.48	3	£11.83	EXPANSION CANDIDATENON BRAND 3 conversions within 1.5× campaign CPA and not an exact keyword. Campaign CPA £12.02 · campaign conv. rate 9.5%
nhs blood test appointment bradfordBLOOD_TEST · keyword	Blood Tests Bradford	blood test near me (broad)	477	32	6.7%	£28.36	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £28.36 spent on an irrelevant term. Campaign CPA £44.32 · campaign conv. rate 2.1%
at home laser hair removal machineLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	540	25	4.6%	£28.22	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £28.22 spent on an irrelevant term. Campaign CPA £12.02 · campaign conv. rate 9.5%
early pregnancy scan bradfordULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	early pregnancy scan (broad)	366	34	9.3%	£24.42	5	£4.88	EXPANSION CANDIDATENON BRAND 5 conversions within 1.5× campaign CPA and not an exact keyword. Campaign CPA £6.04 · campaign conv. rate 12.1%
demo clinic bradfordkeyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	125	48	38.4%	£24.30	14	£1.74	BRANDBRAND Matches a brand term. Campaign CPA £12.02 · campaign conv. rate 9.5%
iv drip bradfordIV_THERAPY · keyword	IV Therapy Bradford	iv drip bradford (phrase)	184	19	10.3%	£22.23	1	£22.23	OKNON BRAND Campaign CPA £9.75 · campaign conv. rate 11.1%
laser hair removal training courseLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	436	17	3.9%	£20.40	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £20.40 spent on an irrelevant term. Campaign CPA £12.02 · campaign conv. rate 9.5%
laser hair removal pcos facial hairLASER · keyword	Laser Hair Removal - Leads	laser hair removal pcos (broad)	182	16	8.8%	£19.96	2	£9.98	EXPANSION CANDIDATENON BRAND 2 conversions within 1.5× campaign CPA and not an exact keyword. Campaign CPA £12.02 · campaign conv. rate 9.5%
blood test near meBLOOD_TEST · keyword	Blood Tests Bradford	blood test near me (broad)	583	20	3.4%	£19.91	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND 20 clicks / £19.91 with zero conversions (threshold 15 clicks or £25). Sustained spend without a single conversion. Campaign CPA £44.32 · campaign conv. rate 2.1%
vitamin drip near meIV_THERAPY · keyword	IV Therapy Bradford	vitamin drip near me (broad)	241	15	6.2%	£17.01	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND 15 clicks / £17.01 with zero conversions (threshold 15 clicks or £25). Sustained spend without a single conversion. Campaign CPA £9.75 · campaign conv. rate 11.1%
private blood test bradfordBLOOD_TEST · keyword	Blood Tests Bradford	private blood test bradford (phrase)	281	17	6.0%	£16.62	1	£16.62	OKNON BRAND Campaign CPA £44.32 · campaign conv. rate 2.1%
follicle tracking scan bradfordULTRASOUND · ai_max_keywordless	Ultrasound - Baby Scans Bradford	early pregnancy scan (broad)	166	19	11.4%	£15.83	3	£5.28	EXPANSION CANDIDATENON BRAND 3 conversions within 1.5× campaign CPA and not an exact keyword. Campaign CPA £6.04 · campaign conv. rate 12.1%
does laser hair removal hurtLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	343	14	4.1%	£15.59	0	—	INSUFFICIENT DATANON BRAND Question-style query — informational intent. Only 14 clicks / £15.59 — too little data to judge. Campaign CPA £12.02 · campaign conv. rate 9.5%
gender scan bradfordULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	gender scan bradford (phrase)	243	22	9.1%	£15.32	2	£7.66	EXPANSION CANDIDATENON BRAND 2 conversions within 1.5× campaign CPA and not an exact keyword. Campaign CPA £6.04 · campaign conv. rate 12.1%
womens laser clinic bradfordLASER · keyword	Laser Hair Removal - Leads	female laser hair removal (phrase)	126	12	9.5%	£15.24	0	—	INSUFFICIENT DATANON BRAND Only 12 clicks / £15.24 — too little data to judge. Campaign CPA £12.02 · campaign conv. rate 9.5%
4d scan bradfordULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	4d scan bradford (phrase)	199	19	9.5%	£14.58	2	£7.29	EXPANSION CANDIDATENON BRAND 2 conversions within 1.5× campaign CPA and not an exact keyword. Campaign CPA £6.04 · campaign conv. rate 12.1%
democlinic laserLASER · keyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	61	26	42.6%	£13.44	4	£3.36	BRANDBRAND Matches a brand term. Campaign CPA £12.02 · campaign conv. rate 9.5%
soprano titanium laser near meLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	89	10	11.2%	£12.52	1	£12.52	OKNON BRAND Campaign CPA £12.02 · campaign conv. rate 9.5%
reassurance scan near meULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	early pregnancy scan (broad)	175	17	9.7%	£11.50	2	£5.75	EXPANSION CANDIDATENON BRAND 2 conversions within 1.5× campaign CPA and not an exact keyword. Campaign CPA £6.04 · campaign conv. rate 12.1%
skn clinic bradford laserLASER · keyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	135	6	4.4%	£10.42	0	—	INSUFFICIENT DATACOMPETITOR Matches a competitor name. Only 6 clicks / £10.42 — too little data to judge. Campaign CPA £12.02 · campaign conv. rate 9.5%
hangover drip bradfordIV_THERAPY · keyword	IV Therapy Bradford	vitamin drip near me (broad)	130	10	7.7%	£10.19	1	£10.19	OKNON BRAND Campaign CPA £9.75 · campaign conv. rate 11.1%
full blood count private costBLOOD_TEST · keyword	Blood Tests Bradford	private blood test bradford (phrase)	113	10	8.8%	£9.45	1	£9.45	OKNON BRAND Campaign CPA £44.32 · campaign conv. rate 2.1%
arden clinic laser pricesLASER · keyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	85	5	5.9%	£8.60	0	—	INSUFFICIENT DATACOMPETITOR Matches a competitor name. Only 5 clicks / £8.60 — too little data to judge. Campaign CPA £12.02 · campaign conv. rate 9.5%
ultrasound scan cost leedsULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	early pregnancy scan (broad)	130	11	8.5%	£8.58	1	£8.58	OKNON BRAND Campaign CPA £6.04 · campaign conv. rate 12.1%
laser hair removal jobs bradfordLASER · keyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	148	8	5.4%	£8.01	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £8.01 spent on an irrelevant term. Campaign CPA £12.02 · campaign conv. rate 9.5%
free laser hair removalLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	124	8	6.5%	£7.66	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £7.66 spent on an irrelevant term. Campaign CPA £12.02 · campaign conv. rate 9.5%
blood test results meaningBLOOD_TEST · keyword	Blood Tests Bradford	blood test near me (broad)	273	9	3.3%	£6.44	0	—	INSUFFICIENT DATANON BRAND Question-style query — informational intent. Only 9 clicks / £6.44 — too little data to judge. Campaign CPA £44.32 · campaign conv. rate 2.1%
nhs 12 week scan bradfordULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	early pregnancy scan (broad)	236	10	4.2%	£5.80	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £5.80 spent on an irrelevant term. Campaign CPA £6.04 · campaign conv. rate 12.1%
iv therapy course onlineIV_THERAPY · keyword	IV Therapy Bradford	vitamin drip near me (broad)	155	6	3.9%	£5.78	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £5.78 spent on an irrelevant term. Campaign CPA £9.75 · campaign conv. rate 11.1%
when can you see heartbeat on scanULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	early pregnancy scan (broad)	394	8	2.0%	£4.86	0	—	INSUFFICIENT DATANON BRAND Question-style query — informational intent. Only 8 clicks / £4.86 — too little data to judge. Campaign CPA £6.04 · campaign conv. rate 12.1%
laser printer repair bradfordLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	110	4	3.6%	£2.92	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £2.92 spent on an irrelevant term. Campaign CPA £12.02 · campaign conv. rate 9.5%