Search terms · Demo Clinic (synthetic data)

listed spend

£1,541

89% of campaign spend is attributable to a listed term

waste

£387.08

393 clicks with zero conversions

negative candidates

review before adding

expansion candidates

converting, not exact keywords

14 search terms

Thresholds: waste needs ≥ 15 clicks or ≥ £25.00 with zero conversions (or clearly irrelevant intent). Expansion needs ≥ 2 conversions within 1.5× campaign CPA. Adjust in Settings.

All Waste Negative candidates Expansion High value Low value Brand

Search term	Campaign	Matched keyword	Impr.	Clicks	CTR	Spend	CPA	Classification
nhs blood test appointment bradfordBLOOD_TEST · keyword	Blood Tests Bradford	blood test near me (broad)	967	66	6.8%	£58.63	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £58.63 spent on an irrelevant term. Campaign CPA £70.49 · campaign conv. rate 1.3%
blood test near meBLOOD_TEST · keyword	Blood Tests Bradford	blood test near me (broad)	1,200	54	4.5%	£55.16	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND 54 clicks / £55.16 with zero conversions (threshold 15 clicks or £25). Sustained spend without a single conversion. Campaign CPA £70.49 · campaign conv. rate 1.3%
at home laser hair removal machineLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	1,049	48	4.6%	£53.50	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £53.50 spent on an irrelevant term. Campaign CPA £11.01 · campaign conv. rate 10.6%
laser hair removal training courseLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	817	31	3.8%	£36.95	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £36.95 spent on an irrelevant term. Campaign CPA £11.01 · campaign conv. rate 10.6%
does laser hair removal hurtLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	698	32	4.6%	£36.71	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Question-style query — informational intent. 32 clicks / £36.71 with zero conversions (threshold 15 clicks or £25). Informational query that has not converted — exclude or route to content. Campaign CPA £11.01 · campaign conv. rate 10.6%
vitamin drip near meIV_THERAPY · keyword	IV Therapy Bradford	vitamin drip near me (broad)	468	31	6.6%	£33.97	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND 31 clicks / £33.97 with zero conversions (threshold 15 clicks or £25). Sustained spend without a single conversion. Campaign CPA £14.86 · campaign conv. rate 7.3%
womens laser clinic bradfordLASER · keyword	Laser Hair Removal - Leads	female laser hair removal (phrase)	246	21	8.5%	£25.95	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND 21 clicks / £25.95 with zero conversions (threshold 15 clicks or £25). Sustained spend without a single conversion. Campaign CPA £11.01 · campaign conv. rate 10.6%
laser hair removal jobs bradfordLASER · keyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	311	20	6.4%	£20.95	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £20.95 spent on an irrelevant term. Campaign CPA £11.01 · campaign conv. rate 10.6%
free laser hair removalLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	271	14	5.2%	£13.56	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £13.56 spent on an irrelevant term. Campaign CPA £11.01 · campaign conv. rate 10.6%
blood test results meaningBLOOD_TEST · keyword	Blood Tests Bradford	blood test near me (broad)	568	18	3.2%	£12.53	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Question-style query — informational intent. 18 clicks / £12.53 with zero conversions (threshold 15 clicks or £25). Informational query that has not converted — exclude or route to content. Campaign CPA £70.49 · campaign conv. rate 1.3%
nhs 12 week scan bradfordULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	early pregnancy scan (broad)	475	20	4.2%	£11.76	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £11.76 spent on an irrelevant term. Campaign CPA £5.03 · campaign conv. rate 14.3%
when can you see heartbeat on scanULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	early pregnancy scan (broad)	801	19	2.4%	£11.62	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Question-style query — informational intent. 19 clicks / £11.62 with zero conversions (threshold 15 clicks or £25). Informational query that has not converted — exclude or route to content. Campaign CPA £5.03 · campaign conv. rate 14.3%
iv therapy course onlineIV_THERAPY · keyword	IV Therapy Bradford	vitamin drip near me (broad)	309	12	3.9%	£10.65	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £10.65 spent on an irrelevant term. Campaign CPA £14.86 · campaign conv. rate 7.3%
laser printer repair bradfordLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	216	7	3.2%	£5.15	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £5.15 spent on an irrelevant term. Campaign CPA £11.01 · campaign conv. rate 10.6%