Search terms · Demo Clinic (synthetic data)

listed spend

£360.85

91% of campaign spend is attributable to a listed term

waste

£47.68

48 clicks with zero conversions

negative candidates

review before adding

expansion candidates

converting, not exact keywords

8 search terms

Thresholds: waste needs ≥ 15 clicks or ≥ £25.00 with zero conversions (or clearly irrelevant intent). Expansion needs ≥ 2 conversions within 1.5× campaign CPA. Adjust in Settings.

All Waste Negative candidates Expansion High value Low value Brand

Search term	Campaign	Matched keyword	Impr.	Clicks	CTR	Spend	CPA	Classification
nhs blood test appointment bradfordBLOOD_TEST · keyword	Blood Tests Bradford	blood test near me (broad)	240	16	6.7%	£14.75	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £14.75 spent on an irrelevant term. Campaign CPA £43.95 · campaign conv. rate 2.1%
laser hair removal training courseLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	212	10	4.7%	£11.80	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £11.80 spent on an irrelevant term. Campaign CPA £10.17 · campaign conv. rate 11.3%
at home laser hair removal machineLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	281	9	3.2%	£9.77	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £9.77 spent on an irrelevant term. Campaign CPA £10.17 · campaign conv. rate 11.3%
iv therapy course onlineIV_THERAPY · keyword	IV Therapy Bradford	vitamin drip near me (broad)	75	5	6.7%	£4.86	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £4.86 spent on an irrelevant term. Campaign CPA £7.77 · campaign conv. rate 13.7%
laser hair removal jobs bradfordLASER · keyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	77	2	2.6%	£1.99	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £1.99 spent on an irrelevant term. Campaign CPA £10.17 · campaign conv. rate 11.3%
free laser hair removalLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	67	2	3.0%	£1.90	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £1.90 spent on an irrelevant term. Campaign CPA £10.17 · campaign conv. rate 11.3%
laser printer repair bradfordLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	48	2	4.2%	£1.46	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £1.46 spent on an irrelevant term. Campaign CPA £10.17 · campaign conv. rate 11.3%
nhs 12 week scan bradfordULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	early pregnancy scan (broad)	112	2	1.8%	£1.14	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £1.14 spent on an irrelevant term. Campaign CPA £6.35 · campaign conv. rate 11.8%