Search terms · Demo Clinic (synthetic data)

listed spend

£736.59

90% of campaign spend is attributable to a listed term

waste

£144.06

145 clicks with zero conversions

negative candidates

review before adding

expansion candidates

converting, not exact keywords

10 search terms

Thresholds: waste needs ≥ 15 clicks or ≥ £25.00 with zero conversions (or clearly irrelevant intent). Expansion needs ≥ 2 conversions within 1.5× campaign CPA. Adjust in Settings.

All Waste Negative candidates Expansion High value Low value Brand

Search term	Campaign	Matched keyword	Impr.	Clicks	CTR	Spend	CPA	Classification
nhs blood test appointment bradfordBLOOD_TEST · keyword	Blood Tests Bradford	blood test near me (broad)	477	32	6.7%	£28.36	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £28.36 spent on an irrelevant term. Campaign CPA £44.32 · campaign conv. rate 2.1%
at home laser hair removal machineLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	540	25	4.6%	£28.22	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £28.22 spent on an irrelevant term. Campaign CPA £12.02 · campaign conv. rate 9.5%
laser hair removal training courseLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	436	17	3.9%	£20.40	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £20.40 spent on an irrelevant term. Campaign CPA £12.02 · campaign conv. rate 9.5%
blood test near meBLOOD_TEST · keyword	Blood Tests Bradford	blood test near me (broad)	583	20	3.4%	£19.91	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND 20 clicks / £19.91 with zero conversions (threshold 15 clicks or £25). Sustained spend without a single conversion. Campaign CPA £44.32 · campaign conv. rate 2.1%
vitamin drip near meIV_THERAPY · keyword	IV Therapy Bradford	vitamin drip near me (broad)	241	15	6.2%	£17.01	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND 15 clicks / £17.01 with zero conversions (threshold 15 clicks or £25). Sustained spend without a single conversion. Campaign CPA £9.75 · campaign conv. rate 11.1%
laser hair removal jobs bradfordLASER · keyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	148	8	5.4%	£8.01	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £8.01 spent on an irrelevant term. Campaign CPA £12.02 · campaign conv. rate 9.5%
free laser hair removalLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	124	8	6.5%	£7.66	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £7.66 spent on an irrelevant term. Campaign CPA £12.02 · campaign conv. rate 9.5%
nhs 12 week scan bradfordULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	early pregnancy scan (broad)	236	10	4.2%	£5.80	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £5.80 spent on an irrelevant term. Campaign CPA £6.04 · campaign conv. rate 12.1%
iv therapy course onlineIV_THERAPY · keyword	IV Therapy Bradford	vitamin drip near me (broad)	155	6	3.9%	£5.78	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £5.78 spent on an irrelevant term. Campaign CPA £9.75 · campaign conv. rate 11.1%
laser printer repair bradfordLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	110	4	3.6%	£2.92	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £2.92 spent on an irrelevant term. Campaign CPA £12.02 · campaign conv. rate 9.5%