listed spend
£360.85
waste
£47.68
negative candidates
8
expansion candidates
5
1 search terms
Thresholds: waste needs ≥ 15 clicks or ≥ £25.00 with zero conversions (or clearly irrelevant intent). Expansion needs ≥ 2 conversions within 1.5× campaign CPA. Adjust in Settings.
| Search term | Campaign | Matched keyword | Impr. | Clicks | CTR | Spend | Conv. | CPA | Classification |
|---|---|---|---|---|---|---|---|---|---|
| laser hair removal bradfordLASER · keyword | Laser Hair Removal - Leads | laser hair removal bradford (phrase) | 433 | 41 | 9.5% | £52.97 | 1 | £52.97 | LOW VALUE QUERYNON BRAND
|