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Search terms

15 Aug 2026 – 11 Sept 2026 · latest complete day 11 Sept 2026
listed spend
£1,541
89% of campaign spend is attributable to a listed term
waste
£387.08
393 clicks with zero conversions
negative candidates
14
review before adding
expansion candidates
13
converting, not exact keywords

0 search terms

Thresholds: waste needs ≥ 15 clicks or ≥ £25.00 with zero conversions (or clearly irrelevant intent). Expansion needs ≥ 2 conversions within 1.5× campaign CPA. Adjust in Settings.

Search termCampaignMatched keywordImpr.ClicksCTRSpendConv.CPAClassification
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