Search terms · Demo Clinic (synthetic data)

listed spend

£4,931

89% of campaign spend is attributable to a listed term

waste

£934.30

985 clicks with zero conversions

negative candidates

review before adding

expansion candidates

converting, not exact keywords

8 search terms

Thresholds: waste needs ≥ 15 clicks or ≥ £25.00 with zero conversions (or clearly irrelevant intent). Expansion needs ≥ 2 conversions within 1.5× campaign CPA. Adjust in Settings.

All Waste Negative candidates Expansion High value Low value Brand

Search term	Campaign	Matched keyword	Impr.	Clicks	CTR	Spend	Conv.	CPA	Classification
private baby scan bradfordULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	private baby scan bradford (phrase)	3,595	417	11.6%	£308.09	69	£4.47	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 69 conversions at £4.47 CPA vs campaign £6.07. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £6.07 · campaign conv. rate 11.8%
iron infusion bradfordIV_THERAPY · keyword	IV Therapy Bradford	iron infusion bradford (phrase)	1,558	190	12.2%	£207.36	15	£13.82	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 15 conversions at £13.82 CPA vs campaign £20.03. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £20.03 · campaign conv. rate 5.4%
early pregnancy scan bradfordULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	early pregnancy scan (broad)	2,427	225	9.3%	£165.11	36	£4.59	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 36 conversions at £4.59 CPA vs campaign £6.07. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £6.07 · campaign conv. rate 11.8%
private blood test bradfordBLOOD_TEST · keyword	Blood Tests Bradford	private blood test bradford (phrase)	1,751	158	9.0%	£155.56	6	£25.93	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 6 conversions at £25.93 CPA vs campaign £50.48. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £50.48 · campaign conv. rate 1.9%
womens laser clinic bradfordLASER · keyword	Laser Hair Removal - Leads	female laser hair removal (phrase)	771	69	8.9%	£86.97	9	£9.66	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 9 conversions at £9.66 CPA vs campaign £12.15. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £12.15 · campaign conv. rate 9.7%
soprano titanium laser near meLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	542	60	11.1%	£79.95	12	£6.66	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 12 conversions at £6.66 CPA vs campaign £12.15. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £12.15 · campaign conv. rate 9.7%
full blood count private costBLOOD_TEST · keyword	Blood Tests Bradford	private blood test bradford (phrase)	736	78	10.6%	£77.23	6	£12.87	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 6 conversions at £12.87 CPA vs campaign £50.48. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £50.48 · campaign conv. rate 1.9%
follicle tracking scan bradfordULTRASOUND · ai_max_keywordless	Ultrasound - Baby Scans Bradford	early pregnancy scan (broad)	586	73	12.5%	£60.61	15	£4.04	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 15 conversions at £4.04 CPA vs campaign £6.07. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £6.07 · campaign conv. rate 11.8%