Search terms · Demo Clinic (synthetic data)

listed spend

£736.59

90% of campaign spend is attributable to a listed term

waste

£144.06

145 clicks with zero conversions

negative candidates

review before adding

expansion candidates

converting, not exact keywords

3 search terms

Thresholds: waste needs ≥ 15 clicks or ≥ £25.00 with zero conversions (or clearly irrelevant intent). Expansion needs ≥ 2 conversions within 1.5× campaign CPA. Adjust in Settings.

All Waste Negative candidates Expansion High value Low value Brand

Search term	Campaign	Matched keyword	Impr.	Clicks	CTR	Spend	Conv.	CPA	Classification
full body laser hair removal costLASER · keyword	Laser Hair Removal - Leads	full body laser hair removal (phrase)	327	29	8.9%	£41.73	7	£5.96	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 7 conversions at £5.96 CPA vs campaign £12.02. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £12.02 · campaign conv. rate 9.5%
private baby scan bradfordULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	private baby scan bradford (phrase)	526	53	10.1%	£40.59	10	£4.06	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 10 conversions at £4.06 CPA vs campaign £6.04. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £6.04 · campaign conv. rate 12.1%
iron infusion bradfordIV_THERAPY · keyword	IV Therapy Bradford	iron infusion bradford (phrase)	263	36	13.7%	£37.74	7	£5.39	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 7 conversions at £5.39 CPA vs campaign £9.75. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £9.75 · campaign conv. rate 11.1%