Search terms · Demo Clinic (synthetic data)

listed spend

£4,931

89% of campaign spend is attributable to a listed term

waste

£934.30

985 clicks with zero conversions

negative candidates

review before adding

expansion candidates

converting, not exact keywords

2 search terms

Thresholds: waste needs ≥ 15 clicks or ≥ £25.00 with zero conversions (or clearly irrelevant intent). Expansion needs ≥ 2 conversions within 1.5× campaign CPA. Adjust in Settings.

All Waste Negative candidates Expansion High value Low value Brand

Search term	Campaign	Matched keyword	Impr.	Clicks	CTR	Spend	Conv.	CPA	Classification
demo clinic bradfordkeyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	781	264	33.8%	£138.96	80	£1.74	BRANDBRAND Matches a brand term. Campaign CPA £12.15 · campaign conv. rate 9.7%
democlinic laserLASER · keyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	354	115	32.5%	£60.62	23	£2.64	BRANDBRAND Matches a brand term. Campaign CPA £12.15 · campaign conv. rate 9.7%