Search terms · Demo Clinic (synthetic data)

listed spend

£360.85

91% of campaign spend is attributable to a listed term

waste

£47.68

48 clicks with zero conversions

negative candidates

review before adding

expansion candidates

converting, not exact keywords

2 search terms

Thresholds: waste needs ≥ 15 clicks or ≥ £25.00 with zero conversions (or clearly irrelevant intent). Expansion needs ≥ 2 conversions within 1.5× campaign CPA. Adjust in Settings.

All Waste Negative candidates Expansion High value Low value Brand

Search term	Campaign	Matched keyword	Impr.	Clicks	CTR	Spend	Conv.	CPA	Classification
demo clinic bradfordkeyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	62	22	35.5%	£11.53	7	£1.65	BRANDBRAND Matches a brand term. Campaign CPA £10.17 · campaign conv. rate 11.3%
democlinic laserLASER · keyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	39	18	46.2%	£9.63	4	£2.41	BRANDBRAND Matches a brand term. Campaign CPA £10.17 · campaign conv. rate 11.3%