Search terms · Demo Clinic (synthetic data)

listed spend

£4,931

89% of campaign spend is attributable to a listed term

waste

£934.30

985 clicks with zero conversions

negative candidates

review before adding

expansion candidates

converting, not exact keywords

36 search terms

Thresholds: waste needs ≥ 15 clicks or ≥ £25.00 with zero conversions (or clearly irrelevant intent). Expansion needs ≥ 2 conversions within 1.5× campaign CPA. Adjust in Settings.

All Waste Negative candidates Expansion High value Low value Brand

Search term	Campaign	Matched keyword	Impr.	Clicks	CTR	Spend	Conv.	CPA	Classification
laser hair removal bradfordLASER · keyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	5,378	519	9.7%	£680.99	45	£15.13	EXPANSION CANDIDATENON BRAND 45 conversions within 1.5× campaign CPA and not an exact keyword. Campaign CPA £12.15 · campaign conv. rate 9.7%
laser hair removal near meLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	4,285	325	7.6%	£441.80	29	£15.23	EXPANSION CANDIDATENON BRAND 29 conversions within 1.5× campaign CPA and not an exact keyword. Campaign CPA £12.15 · campaign conv. rate 9.7%
private baby scan bradfordULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	private baby scan bradford (phrase)	3,595	417	11.6%	£308.09	69	£4.47	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 69 conversions at £4.47 CPA vs campaign £6.07. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £6.07 · campaign conv. rate 11.8%
laser hair removal bradford pricesLASER · keyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	1,797	193	10.7%	£257.03	17	£15.12	EXPANSION CANDIDATENON BRAND 17 conversions within 1.5× campaign CPA and not an exact keyword. Campaign CPA £12.15 · campaign conv. rate 9.7%
iron infusion bradfordIV_THERAPY · keyword	IV Therapy Bradford	iron infusion bradford (phrase)	1,558	190	12.2%	£207.36	15	£13.82	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 15 conversions at £13.82 CPA vs campaign £20.03. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £20.03 · campaign conv. rate 5.4%
full body laser hair removal costLASER · keyword	Laser Hair Removal - Leads	full body laser hair removal (phrase)	2,182	141	6.5%	£204.37	19	£10.76	EXPANSION CANDIDATENON BRAND 19 conversions within 1.5× campaign CPA and not an exact keyword. Campaign CPA £12.15 · campaign conv. rate 9.7%
at home laser hair removal machineLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	3,443	178	5.2%	£200.59	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £200.59 spent on an irrelevant term. Campaign CPA £12.15 · campaign conv. rate 9.7%
blood test near meBLOOD_TEST · keyword	Blood Tests Bradford	blood test near me (broad)	3,892	193	5.0%	£194.27	1	£194.27	OKNON BRAND Campaign CPA £50.48 · campaign conv. rate 1.9%
nhs blood test appointment bradfordBLOOD_TEST · keyword	Blood Tests Bradford	blood test near me (broad)	3,070	193	6.3%	£171.54	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £171.54 spent on an irrelevant term. Campaign CPA £50.48 · campaign conv. rate 1.9%
early pregnancy scan bradfordULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	early pregnancy scan (broad)	2,427	225	9.3%	£165.11	36	£4.59	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 36 conversions at £4.59 CPA vs campaign £6.07. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £6.07 · campaign conv. rate 11.8%
private blood test bradfordBLOOD_TEST · keyword	Blood Tests Bradford	private blood test bradford (phrase)	1,751	158	9.0%	£155.56	6	£25.93	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 6 conversions at £25.93 CPA vs campaign £50.48. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £50.48 · campaign conv. rate 1.9%
laser hair removal training courseLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	2,621	128	4.9%	£150.65	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £150.65 spent on an irrelevant term. Campaign CPA £12.15 · campaign conv. rate 9.7%
demo clinic bradfordkeyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	781	264	33.8%	£138.96	80	£1.74	BRANDBRAND Matches a brand term. Campaign CPA £12.15 · campaign conv. rate 9.7%
iv drip bradfordIV_THERAPY · keyword	IV Therapy Bradford	iv drip bradford (phrase)	1,220	120	9.8%	£134.40	7	£19.20	EXPANSION CANDIDATENON BRAND 7 conversions within 1.5× campaign CPA and not an exact keyword. Campaign CPA £20.03 · campaign conv. rate 5.4%
laser hair removal pcos facial hairLASER · keyword	Laser Hair Removal - Leads	laser hair removal pcos (broad)	1,196	100	8.4%	£119.83	12	£9.99	EXPANSION CANDIDATENON BRAND 12 conversions within 1.5× campaign CPA and not an exact keyword. Campaign CPA £12.15 · campaign conv. rate 9.7%
gender scan bradfordULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	gender scan bradford (phrase)	1,886	166	8.8%	£115.67	16	£7.23	EXPANSION CANDIDATENON BRAND 16 conversions within 1.5× campaign CPA and not an exact keyword. Campaign CPA £6.07 · campaign conv. rate 11.8%
does laser hair removal hurtLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	2,330	100	4.3%	£115.66	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Question-style query — informational intent. 100 clicks / £115.66 with zero conversions (threshold 15 clicks or £25). Informational query that has not converted — exclude or route to content. Campaign CPA £12.15 · campaign conv. rate 9.7%
vitamin drip near meIV_THERAPY · keyword	IV Therapy Bradford	vitamin drip near me (broad)	1,410	103	7.3%	£114.46	4	£28.62	EXPANSION CANDIDATENON BRAND 4 conversions within 1.5× campaign CPA and not an exact keyword. Campaign CPA £20.03 · campaign conv. rate 5.4%
skn clinic bradford laserLASER · keyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	978	58	5.9%	£98.02	3	£32.67	OKCOMPETITOR Matches a competitor name. Campaign CPA £12.15 · campaign conv. rate 9.7%
4d scan bradfordULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	4d scan bradford (phrase)	1,372	124	9.0%	£90.30	10	£9.03	EXPANSION CANDIDATENON BRAND 10 conversions within 1.5× campaign CPA and not an exact keyword. Campaign CPA £6.07 · campaign conv. rate 11.8%
womens laser clinic bradfordLASER · keyword	Laser Hair Removal - Leads	female laser hair removal (phrase)	771	69	8.9%	£86.97	9	£9.66	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 9 conversions at £9.66 CPA vs campaign £12.15. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £12.15 · campaign conv. rate 9.7%
soprano titanium laser near meLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	542	60	11.1%	£79.95	12	£6.66	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 12 conversions at £6.66 CPA vs campaign £12.15. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £12.15 · campaign conv. rate 9.7%
full blood count private costBLOOD_TEST · keyword	Blood Tests Bradford	private blood test bradford (phrase)	736	78	10.6%	£77.23	6	£12.87	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 6 conversions at £12.87 CPA vs campaign £50.48. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £50.48 · campaign conv. rate 1.9%
reassurance scan near meULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	early pregnancy scan (broad)	1,035	97	9.4%	£64.99	11	£5.91	EXPANSION CANDIDATENON BRAND 11 conversions within 1.5× campaign CPA and not an exact keyword. Campaign CPA £6.07 · campaign conv. rate 11.8%
laser hair removal jobs bradfordLASER · keyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	1,030	59	5.7%	£61.40	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £61.40 spent on an irrelevant term. Campaign CPA £12.15 · campaign conv. rate 9.7%
democlinic laserLASER · keyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	354	115	32.5%	£60.62	23	£2.64	BRANDBRAND Matches a brand term. Campaign CPA £12.15 · campaign conv. rate 9.7%
follicle tracking scan bradfordULTRASOUND · ai_max_keywordless	Ultrasound - Baby Scans Bradford	early pregnancy scan (broad)	586	73	12.5%	£60.61	15	£4.04	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 15 conversions at £4.04 CPA vs campaign £6.07. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £6.07 · campaign conv. rate 11.8%
hangover drip bradfordIV_THERAPY · keyword	IV Therapy Bradford	vitamin drip near me (broad)	862	59	6.8%	£56.77	1	£56.77	OKNON BRAND Campaign CPA £20.03 · campaign conv. rate 5.4%
free laser hair removalLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	890	58	6.5%	£53.74	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £53.74 spent on an irrelevant term. Campaign CPA £12.15 · campaign conv. rate 9.7%
arden clinic laser pricesLASER · keyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	601	29	4.8%	£46.35	1	£46.35	OKCOMPETITOR Matches a competitor name. Campaign CPA £12.15 · campaign conv. rate 9.7%
when can you see heartbeat on scanULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	early pregnancy scan (broad)	2,627	74	2.8%	£44.06	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Question-style query — informational intent. 74 clicks / £44.06 with zero conversions (threshold 15 clicks or £25). Informational query that has not converted — exclude or route to content. Campaign CPA £6.07 · campaign conv. rate 11.8%
nhs 12 week scan bradfordULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	early pregnancy scan (broad)	1,566	75	4.8%	£43.89	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £43.89 spent on an irrelevant term. Campaign CPA £6.07 · campaign conv. rate 11.8%
blood test results meaningBLOOD_TEST · keyword	Blood Tests Bradford	blood test near me (broad)	1,873	58	3.1%	£39.79	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Question-style query — informational intent. 58 clicks / £39.79 with zero conversions (threshold 15 clicks or £25). Informational query that has not converted — exclude or route to content. Campaign CPA £50.48 · campaign conv. rate 1.9%
iv therapy course onlineIV_THERAPY · keyword	IV Therapy Bradford	vitamin drip near me (broad)	1,012	42	4.2%	£37.86	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £37.86 spent on an irrelevant term. Campaign CPA £20.03 · campaign conv. rate 5.4%
ultrasound scan cost leedsULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	early pregnancy scan (broad)	742	50	6.7%	£37.30	3	£12.43	OKNON BRAND Campaign CPA £6.07 · campaign conv. rate 11.8%
laser printer repair bradfordLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	689	20	2.9%	£15.12	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £15.12 spent on an irrelevant term. Campaign CPA £12.15 · campaign conv. rate 9.7%