Search terms · Demo Clinic (synthetic data)

listed spend

£360.85

91% of campaign spend is attributable to a listed term

waste

£47.68

48 clicks with zero conversions

negative candidates

review before adding

expansion candidates

converting, not exact keywords

36 search terms

Thresholds: waste needs ≥ 15 clicks or ≥ £25.00 with zero conversions (or clearly irrelevant intent). Expansion needs ≥ 2 conversions within 1.5× campaign CPA. Adjust in Settings.

All Waste Negative candidates Expansion High value Low value Brand

Search term	Campaign	Matched keyword	Impr.	Clicks	CTR	Spend	Conv.	CPA	Classification
laser hair removal bradfordLASER · keyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	433	41	9.5%	£52.97	1	£52.97	LOW VALUE QUERYNON BRAND Conversion rate 2.4% is below a quarter of the campaign rate 11.3%. Campaign CPA £10.17 · campaign conv. rate 11.3%
laser hair removal near meLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	325	25	7.7%	£34.22	2	£17.11	OKNON BRAND Campaign CPA £10.17 · campaign conv. rate 11.3%
full body laser hair removal costLASER · keyword	Laser Hair Removal - Leads	full body laser hair removal (phrase)	164	16	9.8%	£24.03	5	£4.81	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 5 conversions at £4.81 CPA vs campaign £10.17. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £10.17 · campaign conv. rate 11.3%
iron infusion bradfordIV_THERAPY · keyword	IV Therapy Bradford	iron infusion bradford (phrase)	139	22	15.8%	£23.41	5	£4.68	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 5 conversions at £4.68 CPA vs campaign £7.77. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £7.77 · campaign conv. rate 13.7%
private baby scan bradfordULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	private baby scan bradford (phrase)	263	24	9.1%	£18.69	4	£4.67	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 4 conversions at £4.67 CPA vs campaign £6.35. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £6.35 · campaign conv. rate 11.8%
laser hair removal bradford pricesLASER · keyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	116	13	11.2%	£16.76	2	£8.38	EXPANSION CANDIDATENON BRAND 2 conversions within 1.5× campaign CPA and not an exact keyword. Campaign CPA £10.17 · campaign conv. rate 11.3%
nhs blood test appointment bradfordBLOOD_TEST · keyword	Blood Tests Bradford	blood test near me (broad)	240	16	6.7%	£14.75	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £14.75 spent on an irrelevant term. Campaign CPA £43.95 · campaign conv. rate 2.1%
laser hair removal training courseLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	212	10	4.7%	£11.80	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £11.80 spent on an irrelevant term. Campaign CPA £10.17 · campaign conv. rate 11.3%
demo clinic bradfordkeyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	62	22	35.5%	£11.53	7	£1.65	BRANDBRAND Matches a brand term. Campaign CPA £10.17 · campaign conv. rate 11.3%
blood test near meBLOOD_TEST · keyword	Blood Tests Bradford	blood test near me (broad)	287	11	3.8%	£10.71	0	—	INSUFFICIENT DATANON BRAND Only 11 clicks / £10.71 — too little data to judge. Campaign CPA £43.95 · campaign conv. rate 2.1%
iv drip bradfordIV_THERAPY · keyword	IV Therapy Bradford	iv drip bradford (phrase)	102	9	8.8%	£9.97	1	£9.97	OKNON BRAND Campaign CPA £7.77 · campaign conv. rate 13.7%
at home laser hair removal machineLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	281	9	3.2%	£9.77	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £9.77 spent on an irrelevant term. Campaign CPA £10.17 · campaign conv. rate 11.3%
democlinic laserLASER · keyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	39	18	46.2%	£9.63	4	£2.41	BRANDBRAND Matches a brand term. Campaign CPA £10.17 · campaign conv. rate 11.3%
early pregnancy scan bradfordULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	early pregnancy scan (broad)	178	13	7.3%	£9.16	2	£4.58	HIGH VALUE QUERYEXPANSION CANDIDATENON BRAND 2 conversions at £4.58 CPA vs campaign £6.35. Not yet an exact-match keyword — add it to control bids and match. Campaign CPA £6.35 · campaign conv. rate 11.8%
laser hair removal pcos facial hairLASER · keyword	Laser Hair Removal - Leads	laser hair removal pcos (broad)	90	7	7.8%	£8.53	1	£8.53	OKNON BRAND Campaign CPA £10.17 · campaign conv. rate 11.3%
does laser hair removal hurtLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	181	6	3.3%	£7.06	0	—	INSUFFICIENT DATANON BRAND Question-style query — informational intent. Only 6 clicks / £7.06 — too little data to judge. Campaign CPA £10.17 · campaign conv. rate 11.3%
skn clinic bradford laserLASER · keyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	70	4	5.7%	£6.95	0	—	INSUFFICIENT DATACOMPETITOR Matches a competitor name. Only 4 clicks / £6.95 — too little data to judge. Campaign CPA £10.17 · campaign conv. rate 11.3%
private blood test bradfordBLOOD_TEST · keyword	Blood Tests Bradford	private blood test bradford (phrase)	145	7	4.8%	£6.93	1	£6.93	OKNON BRAND Campaign CPA £43.95 · campaign conv. rate 2.1%
womens laser clinic bradfordLASER · keyword	Laser Hair Removal - Leads	female laser hair removal (phrase)	53	5	9.4%	£6.91	0	—	INSUFFICIENT DATANON BRAND Only 5 clicks / £6.91 — too little data to judge. Campaign CPA £10.17 · campaign conv. rate 11.3%
follicle tracking scan bradfordULTRASOUND · ai_max_keywordless	Ultrasound - Baby Scans Bradford	early pregnancy scan (broad)	86	8	9.3%	£6.56	1	£6.56	OKNON BRAND Campaign CPA £6.35 · campaign conv. rate 11.8%
soprano titanium laser near meLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	47	5	10.6%	£6.14	1	£6.14	OKNON BRAND Campaign CPA £10.17 · campaign conv. rate 11.3%
vitamin drip near meIV_THERAPY · keyword	IV Therapy Bradford	vitamin drip near me (broad)	124	5	4.0%	£5.77	0	—	INSUFFICIENT DATANON BRAND Only 5 clicks / £5.77 — too little data to judge. Campaign CPA £7.77 · campaign conv. rate 13.7%
4d scan bradfordULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	4d scan bradford (phrase)	99	7	7.1%	£5.29	1	£5.29	OKNON BRAND Campaign CPA £6.35 · campaign conv. rate 11.8%
arden clinic laser pricesLASER · keyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	41	3	7.3%	£5.15	0	—	INSUFFICIENT DATACOMPETITOR Matches a competitor name. Only 3 clicks / £5.15 — too little data to judge. Campaign CPA £10.17 · campaign conv. rate 11.3%
hangover drip bradfordIV_THERAPY · keyword	IV Therapy Bradford	vitamin drip near me (broad)	72	5	6.9%	£4.89	1	£4.89	OKNON BRAND Campaign CPA £7.77 · campaign conv. rate 13.7%
iv therapy course onlineIV_THERAPY · keyword	IV Therapy Bradford	vitamin drip near me (broad)	75	5	6.7%	£4.86	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £4.86 spent on an irrelevant term. Campaign CPA £7.77 · campaign conv. rate 13.7%
ultrasound scan cost leedsULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	early pregnancy scan (broad)	62	6	9.7%	£4.83	0	—	INSUFFICIENT DATANON BRAND Only 6 clicks / £4.83 — too little data to judge. Campaign CPA £6.35 · campaign conv. rate 11.8%
gender scan bradfordULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	gender scan bradford (phrase)	115	6	5.2%	£4.34	0	—	INSUFFICIENT DATANON BRAND Only 6 clicks / £4.34 — too little data to judge. Campaign CPA £6.35 · campaign conv. rate 11.8%
reassurance scan near meULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	early pregnancy scan (broad)	92	6	6.5%	£4.19	1	£4.19	OKNON BRAND Campaign CPA £6.35 · campaign conv. rate 11.8%
full blood count private costBLOOD_TEST · keyword	Blood Tests Bradford	private blood test bradford (phrase)	56	4	7.1%	£3.62	0	—	INSUFFICIENT DATANON BRAND Only 4 clicks / £3.62 — too little data to judge. Campaign CPA £43.95 · campaign conv. rate 2.1%
blood test results meaningBLOOD_TEST · keyword	Blood Tests Bradford	blood test near me (broad)	124	4	3.2%	£3.04	0	—	INSUFFICIENT DATANON BRAND Question-style query — informational intent. Only 4 clicks / £3.04 — too little data to judge. Campaign CPA £43.95 · campaign conv. rate 2.1%
laser hair removal jobs bradfordLASER · keyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	77	2	2.6%	£1.99	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £1.99 spent on an irrelevant term. Campaign CPA £10.17 · campaign conv. rate 11.3%
free laser hair removalLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	67	2	3.0%	£1.90	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £1.90 spent on an irrelevant term. Campaign CPA £10.17 · campaign conv. rate 11.3%
when can you see heartbeat on scanULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	early pregnancy scan (broad)	194	3	1.5%	£1.87	0	—	INSUFFICIENT DATANON BRAND Question-style query — informational intent. Only 3 clicks / £1.87 — too little data to judge. Campaign CPA £6.35 · campaign conv. rate 11.8%
laser printer repair bradfordLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	48	2	4.2%	£1.46	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £1.46 spent on an irrelevant term. Campaign CPA £10.17 · campaign conv. rate 11.3%
nhs 12 week scan bradfordULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	early pregnancy scan (broad)	112	2	1.8%	£1.14	0	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £1.14 spent on an irrelevant term. Campaign CPA £6.35 · campaign conv. rate 11.8%