Search terms · Demo Clinic (synthetic data)

listed spend

£4,931

89% of campaign spend is attributable to a listed term

waste

£934.30

985 clicks with zero conversions

negative candidates

review before adding

expansion candidates

converting, not exact keywords

11 search terms

Thresholds: waste needs ≥ 15 clicks or ≥ £25.00 with zero conversions (or clearly irrelevant intent). Expansion needs ≥ 2 conversions within 1.5× campaign CPA. Adjust in Settings.

All Waste Negative candidates Expansion High value Low value Brand

Search term	Campaign	Matched keyword	Impr.	Clicks	CTR	Spend	CPA	Classification
at home laser hair removal machineLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	3,443	178	5.2%	£200.59	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £200.59 spent on an irrelevant term. Campaign CPA £12.15 · campaign conv. rate 9.7%
nhs blood test appointment bradfordBLOOD_TEST · keyword	Blood Tests Bradford	blood test near me (broad)	3,070	193	6.3%	£171.54	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £171.54 spent on an irrelevant term. Campaign CPA £50.48 · campaign conv. rate 1.9%
laser hair removal training courseLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	2,621	128	4.9%	£150.65	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £150.65 spent on an irrelevant term. Campaign CPA £12.15 · campaign conv. rate 9.7%
does laser hair removal hurtLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	2,330	100	4.3%	£115.66	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Question-style query — informational intent. 100 clicks / £115.66 with zero conversions (threshold 15 clicks or £25). Informational query that has not converted — exclude or route to content. Campaign CPA £12.15 · campaign conv. rate 9.7%
laser hair removal jobs bradfordLASER · keyword	Laser Hair Removal - Leads	laser hair removal bradford (phrase)	1,030	59	5.7%	£61.40	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £61.40 spent on an irrelevant term. Campaign CPA £12.15 · campaign conv. rate 9.7%
free laser hair removalLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	890	58	6.5%	£53.74	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £53.74 spent on an irrelevant term. Campaign CPA £12.15 · campaign conv. rate 9.7%
when can you see heartbeat on scanULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	early pregnancy scan (broad)	2,627	74	2.8%	£44.06	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Question-style query — informational intent. 74 clicks / £44.06 with zero conversions (threshold 15 clicks or £25). Informational query that has not converted — exclude or route to content. Campaign CPA £6.07 · campaign conv. rate 11.8%
nhs 12 week scan bradfordULTRASOUND · keyword	Ultrasound - Baby Scans Bradford	early pregnancy scan (broad)	1,566	75	4.8%	£43.89	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £43.89 spent on an irrelevant term. Campaign CPA £6.07 · campaign conv. rate 11.8%
blood test results meaningBLOOD_TEST · keyword	Blood Tests Bradford	blood test near me (broad)	1,873	58	3.1%	£39.79	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Question-style query — informational intent. 58 clicks / £39.79 with zero conversions (threshold 15 clicks or £25). Informational query that has not converted — exclude or route to content. Campaign CPA £50.48 · campaign conv. rate 1.9%
iv therapy course onlineIV_THERAPY · keyword	IV Therapy Bradford	vitamin drip near me (broad)	1,012	42	4.2%	£37.86	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £37.86 spent on an irrelevant term. Campaign CPA £20.03 · campaign conv. rate 5.4%
laser printer repair bradfordLASER · keyword	Laser Hair Removal - Leads	laser hair removal near me (broad)	689	20	2.9%	£15.12	—	PAID WASTENEGATIVE KEYWORD CANDIDATENON BRAND Matches an irrelevant-intent pattern (jobs, training, home devices, free, NHS, unrelated products) with no conversions. £15.12 spent on an irrelevant term. Campaign CPA £12.15 · campaign conv. rate 9.7%