listed spend
£736.59
waste
£144.06
negative candidates
10
expansion candidates
11
0 search terms
Thresholds: waste needs ≥ 15 clicks or ≥ £25.00 with zero conversions (or clearly irrelevant intent). Expansion needs ≥ 2 conversions within 1.5× campaign CPA. Adjust in Settings.
| Search term | Campaign | Matched keyword | Impr. | Clicks | CTR | Spend | Conv. | CPA | Classification |
|---|---|---|---|---|---|---|---|---|---|
| Nothing to show for this window. | |||||||||