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Organic queries

7d14d28d90d
15 Aug 2026 – 11 Sept 2026 · latest complete day 11 Sept 2026
organic clicks
892
▲ 4.4%
impressions
23,667
▲ 1.1%
avg position
11.1
impression-weighted
striking distance
20
queries at 4–15 with demand
non-brand share
62%
of listed clicks

Daily organic clicks

Property totals include queries Google anonymises; the query table below cannot sum to this line.

34 queries

Flags are computed from position, impressions, CTR against the position-typical curve, and period-over-period change. Open a row for the reasoning.

AllStriking distanceCTR opportunityDecliningBreakoutCannibalisedContent gapsBrand
QueryPageClicksvs prevImpr.vs prevCTRPositionΔ posFlags
laser hair removal bradfordLASER/services/laser-hair-removal/ (58%)/laser/bradford/ (42%)44▲ 4.8%1,850▲ 3.5%2.4%9.7-0.1
STRIKING DISTANCECANNIBALISATION
  • Position 9.7 with 1850 impressions — moving 2–3 places could roughly 1.3× clicks; the same query converts in paid search.
  • Two pages share this query (57% / 42% of impressions) — Google is undecided which page to rank.
laser hair removal cost ukLASER/services/laser-hair-removal/ (100%)25▲ 31.6%1,445▼ 3.5%1.7%18.0+0.0
laser hair removal near meLASER/services/laser-hair-removal/ (100%)11▼ 42.1%1,101■ 0.3%1.0%14.4+0.2
STRIKING DISTANCE
  • Position 14.4 with 1101 impressions — moving 2–3 places could roughly 1.2× clicks; the same query converts in paid search.
private baby scan bradfordULTRASOUND/ (100%)35▲ 6.1%893▲ 1.0%3.9%5.0-0.2
STRIKING DISTANCE
  • Position 5.0 with 893 impressions — moving 2–3 places could roughly 3.8× clicks; the same query converts in paid search.
blood test bradfordBLOOD_TEST/services/blood-tests/ (100%)5875▲ 11.0%0.6%24.1+0.2
CONTENT GAP
  • Part of the "blood test" cluster: 1704 impressions with best position 22 — no page is competing.
is laser hair removal permanentLASER/services/laser-hair-removal/ (100%)9▼ 30.8%875▼ 5.0%1.0%16.4-0.1
private ultrasound bradfordULTRASOUND/ (100%)49▲ 32.4%858▲ 11.9%5.7%2.3-0.1
CTR OPPORTUNITY
  • Ranks 2.3 but CTR 5.7% is below the ~15% typical for that position — title/snippet or a mismatched page.
baby scan near meULTRASOUND/ (100%)5▼ 44.4%761■ 0.0%0.7%13.1+0.1
STRIKING DISTANCE
  • Position 13.1 with 761 impressions — moving 2–3 places could roughly 4.6× clicks.
early pregnancy scan bradfordULTRASOUND/services/ultrasound/early-pregnancy-scan/ (100%)18▼ 5.3%756▲ 12.3%2.4%6.8-0.0
STRIKING DISTANCE
  • Position 6.8 with 756 impressions — moving 2–3 places could roughly 2.9× clicks; the same query converts in paid search.
does laser hair removal work on dark skinLASER/laser-hair-removal-darker-skin-bradford/ (100%)8▼ 20.0%610▲ 3.4%1.3%9.9-0.0
STRIKING DISTANCE
  • Position 9.9 with 610 impressions — moving 2–3 places could roughly 2.3× clicks.
demo clinic/ (100%)147▲ 6.5%588▼ 2.0%25.0%1.2-0.0
BRAND
    4d scan bradfordULTRASOUND/services/ultrasound/4d-scan/ (100%)5▼ 16.7%527▼ 13.7%0.9%12.0-0.1
    STRIKING DISTANCE
    • Position 12.0 with 527 impressions — moving 2–3 places could roughly 3.2× clicks; the same query converts in paid search.
    private blood test bradfordBLOOD_TEST/services/blood-tests/ (100%)0▼ 100.0%507▲ 4.1%0.0%21.5-0.0
    CONTENT GAP
    • Part of the "blood test" cluster: 1704 impressions with best position 22 — no page is competing.
    iron infusion bradfordIV_THERAPY/services/iv-therapy/ (100%)12▼ 25.0%419▼ 7.9%2.9%5.7-0.1
    STRIKING DISTANCE
    • Position 5.7 with 419 impressions — moving 2–3 places could roughly 3.5× clicks; the same query converts in paid search.
    private gp bradfordIV_THERAPY/ (100%)4399▲ 7.8%1.0%31.0+0.1
    CONTENT GAP
    • Part of the "gp" cluster: 399 impressions with best position 31 — no page is competing.
    gender scan bradfordULTRASOUND/services/ultrasound/gender-scan/ (100%)2▼ 71.4%387▼ 31.0%0.5%13.9+3.0
    STRIKING DISTANCEDECAY RANK
    • Position 13.9 with 387 impressions — moving 2–3 places could roughly 2.3× clicks; the same query converts in paid search.
    • Clicks -71% vs prior period and position slipped 3.0 places — a ranking loss, not a demand loss.
    laser hair removal pcosLASER/laser-hair-removal-pcos-facial-hair-bradford/ (100%)4▼ 33.3%385▼ 3.3%1.0%11.3+0.1
    STRIKING DISTANCE
    • Position 11.3 with 385 impressions — moving 2–3 places could roughly 2.9× clicks.
    demo clinic bradford/ (100%)89▲ 15.6%369▼ 4.9%24.1%1.2+0.0
    BRAND
      follicle tracking bradfordULTRASOUND/services/follicle-tracking-bradford/ (100%)26▲ 225%361▲ 124%7.2%4.3+0.3
      STRIKING DISTANCEBREAKOUT
      • Position 4.3 with 361 impressions — moving 2–3 places could roughly 3.9× clicks.
      • Clicks +225% vs prior period (8 → 26).
      laser clinic bradfordLASER/services/laser-hair-removal/ (100%)7▼ 53.3%351▲ 2.3%2.0%7.2+0.1
      STRIKING DISTANCE
      • Position 7.2 with 351 impressions — moving 2–3 places could roughly 3.5× clicks.
      follicle tracking scanULTRASOUND/services/follicle-tracking-bradford/ (100%)9▲ 28.6%350▲ 88.2%2.6%7.8+0.0
      STRIKING DISTANCE
      • Position 7.8 with 350 impressions — moving 2–3 places could roughly 1.9× clicks.
      blood test near me bradfordBLOOD_TEST/services/blood-tests/ (100%)1322▼ 3.0%0.3%27.1+0.1
      CONTENT GAP
      • Part of the "blood test" cluster: 1704 impressions with best position 22 — no page is competing.
      private scan bradfordULTRASOUND/ (100%)9■ 0.0%316▼ 13.9%2.8%4.9+0.1
      STRIKING DISTANCECTR OPPORTUNITY
      • Position 4.9 with 316 impressions — moving 2–3 places could roughly 5.3× clicks.
      • Ranks 4.9 but CTR 2.8% is below the ~5% typical for that position — title/snippet or a mismatched page.
      iv therapy bradfordIV_THERAPY/services/iv-therapy/ (100%)18▼ 33.3%305▼ 4.7%5.9%3.2-0.0
      CTR OPPORTUNITY
      • Ranks 3.2 but CTR 5.9% is below the ~10% typical for that position — title/snippet or a mismatched page.
      ultrasound clinic bradfordULTRASOUND/ (100%)22▲ 100%288▼ 0.7%7.6%3.6-0.1
      BREAKOUT
      • Clicks +100% vs prior period (11 → 22).
      iv drip bradfordIV_THERAPY/services/iv-therapy/ (100%)11▲ 22.2%258▼ 6.2%4.3%4.6+0.2
      STRIKING DISTANCE
      • Position 4.6 with 258 impressions — moving 2–3 places could roughly 3.5× clicks; the same query converts in paid search.
      nipt test bradfordULTRASOUND/services/nipt/ (100%)44▼ 21.4%236▼ 11.3%18.6%1.4-0.0
      vitamin b12 injection bradfordIV_THERAPY/services/iv-therapy/ (100%)12▲ 9.1%233▼ 10.4%5.2%7.3-0.0
      STRIKING DISTANCE
      • Position 7.3 with 233 impressions — moving 2–3 places could roughly 1.4× clicks.
      reassurance scan bradfordULTRASOUND/services/ultrasound/early-pregnancy-scan/ (100%)11▲ 120%205▲ 18.5%5.4%5.6+0.0
      STRIKING DISTANCEBREAKOUT
      • Position 5.6 with 205 impressions — moving 2–3 places could roughly 1.9× clicks.
      • Clicks +120% vs prior period (5 → 11).
      growth scan bradfordULTRASOUND/services/ultrasound/growth-scan/ (100%)6▼ 45.5%203▼ 7.3%3.0%8.8+0.1
      STRIKING DISTANCE
      • Position 8.8 with 203 impressions — moving 2–3 places could roughly 1.0× clicks.
      cqc registered clinic bradford/about/ (100%)3▲ 50.0%157■ 0.0%1.9%6.1-0.1
      STRIKING DISTANCE
      • Position 6.1 with 157 impressions — moving 2–3 places could roughly 5.2× clicks.
      hangover iv drip bradfordIV_THERAPY/services/iv-therapy/ (100%)2■ 0.0%143▼ 4.7%1.4%10.8-0.1
      STRIKING DISTANCE
      • Position 10.8 with 143 impressions — moving 2–3 places could roughly 2.1× clicks.
      demo clinic reviews/ (100%)27▼ 15.6%118▼ 14.5%22.9%1.4-0.1
      BRAND
        clinic listerhills/contact/ (100%)13▲ 117%78▲ 13.0%16.7%1.9-0.1

        Content gaps

        Query clusters with demand (≥ 200 impressions) where nothing on the site ranks in the top 20.

        ClusterQueriesImpressionsBest positionService
        blood testblood test bradford, private blood test bradford, blood test near me bradford1,70422BLOOD_TEST
        gpprivate gp bradford39931IV_THERAPY