Organic queries · Demo Clinic (synthetic data)

organic clicks

892

▲ 4.4%

impressions

23,667

▲ 1.1%

avg position

11.1

impression-weighted

striking distance

queries at 4–15 with demand

non-brand share

62%

of listed clicks

Daily organic clicks

Property totals include queries Google anonymises; the query table below cannot sum to this line.

Flags are computed from position, impressions, CTR against the position-typical curve, and period-over-period change. Open a row for the reasoning.

Query	Page	Clicks	vs prev	Impr.	vs prev	CTR	Position	Δ pos	Flags
gender scan bradfordULTRASOUND	/services/ultrasound/gender-scan/ (100%)	2	▼ 71.4%	387	▼ 31.0%	0.5%	13.9	+3.0	STRIKING DISTANCEDECAY RANK Position 13.9 with 387 impressions — moving 2–3 places could roughly 2.3× clicks; the same query converts in paid search. Clicks -71% vs prior period and position slipped 3.0 places — a ranking loss, not a demand loss.

Query clusters with demand (≥ 200 impressions) where nothing on the site ranks in the top 20.

Cluster	Queries	Impressions	Best position	Service
blood test	blood test bradford, private blood test bradford, blood test near me bradford	1,704	22	BLOOD_TEST
gp	private gp bradford	399	31	IV_THERAPY