Organic queries · Demo Clinic (synthetic data)

organic clicks

469

▲ 10.9%

impressions

11,976

▲ 2.4%

avg position

11.0

impression-weighted

striking distance

queries at 4–15 with demand

non-brand share

61%

of listed clicks

Daily organic clicks

Property totals include queries Google anonymises; the query table below cannot sum to this line.

Flags are computed from position, impressions, CTR against the position-typical curve, and period-over-period change. Open a row for the reasoning.

Query	Page	Clicks	vs prev	Impr.	vs prev	CTR	Position	Δ pos	Flags
private baby scan bradfordULTRASOUND	/ (100%)	12	▼ 47.8%	457	▲ 4.8%	2.6%	5.0	-0.0	STRIKING DISTANCECTR OPPORTUNITY Position 5.0 with 457 impressions — moving 2–3 places could roughly 5.7× clicks; the same query converts in paid search. Ranks 5.0 but CTR 2.6% is below the ~5% typical for that position — title/snippet or a mismatched page.
private ultrasound bradfordULTRASOUND	/ (100%)	21	▼ 25.0%	415	▼ 6.3%	5.1%	2.3	-0.1	CTR OPPORTUNITY Ranks 2.3 but CTR 5.1% is below the ~15% typical for that position — title/snippet or a mismatched page.
nipt test bradfordULTRASOUND	/services/nipt/ (100%)	20	▼ 16.7%	124	▲ 10.7%	16.1%	1.4	-0.1	CTR OPPORTUNITY Ranks 1.4 but CTR 16.1% is below the ~28% typical for that position — title/snippet or a mismatched page.

Query clusters with demand (≥ 200 impressions) where nothing on the site ranks in the top 20.

Cluster	Queries	Impressions	Best position	Service
blood test	blood test bradford, private blood test bradford, blood test near me bradford	848	22	BLOOD_TEST
gp	private gp bradford	209	31	IV_THERAPY