Organic queries · Demo Clinic (synthetic data)

organic clicks

242

▲ 6.6%

impressions

6,156

▲ 5.8%

avg position

11.1

impression-weighted

striking distance

queries at 4–15 with demand

non-brand share

64%

of listed clicks

Daily organic clicks

Property totals include queries Google anonymises; the query table below cannot sum to this line.

17 queries

Flags are computed from position, impressions, CTR against the position-typical curve, and period-over-period change. Open a row for the reasoning.

All Striking distance CTR opportunity Declining Breakout Cannibalised Content gaps Brand

Query	Page	Clicks	vs prev	Impr.	vs prev	CTR	Position	Δ pos	Flags
private baby scan bradfordULTRASOUND	/ (100%)	8	▲ 100%	240	▲ 10.6%	3.3%	4.7	-0.5	STRIKING DISTANCE Position 4.7 with 240 impressions — moving 2–3 places could roughly 4.5× clicks; the same query converts in paid search.
follicle tracking bradfordULTRASOUND	/services/follicle-tracking-bradford/ (100%)	7	■ 0.0%	133	▲ 29.1%	5.3%	4.3	+0.0	STRIKING DISTANCE Position 4.3 with 133 impressions — moving 2–3 places could roughly 5.3× clicks.
iv drip bradfordIV_THERAPY	/services/iv-therapy/ (100%)	3	■ 0.0%	63	▲ 5.0%	4.8%	4.4	-0.5	STRIKING DISTANCE Position 4.4 with 63 impressions — moving 2–3 places could roughly 5.9× clicks; the same query converts in paid search.
early pregnancy scan bradfordULTRASOUND	/services/ultrasound/early-pregnancy-scan/ (100%)	7	▲ 40.0%	209	▲ 7.7%	3.3%	7.1	+0.5	STRIKING DISTANCE Position 7.1 with 209 impressions — moving 2–3 places could roughly 2.1× clicks; the same query converts in paid search.
laser hair removal bradfordLASER	/services/laser-hair-removal/ (58%)/laser/bradford/ (42%)	10	▼ 9.1%	473	▲ 4.2%	2.1%	9.8	+0.4	STRIKING DISTANCECANNIBALISATION Position 9.8 with 473 impressions — moving 2–3 places could roughly 1.4× clicks; the same query converts in paid search. Two pages share this query (57% / 42% of impressions) — Google is undecided which page to rank.
private scan bradfordULTRASOUND	/ (100%)	3	▲ 50.0%	68	▼ 6.8%	4.4%	4.9	+0.1	STRIKING DISTANCE Position 4.9 with 68 impressions — moving 2–3 places could roughly 3.4× clicks.
iron infusion bradfordIV_THERAPY	/services/iv-therapy/ (100%)	7	▲ 133%	101	▼ 4.7%	6.9%	5.5	-0.2	STRIKING DISTANCE Position 5.5 with 101 impressions — moving 2–3 places could roughly 1.4× clicks; the same query converts in paid search.
follicle tracking scanULTRASOUND	/services/follicle-tracking-bradford/ (100%)	0	▼ 100.0%	103	▲ 21.2%	0.0%	7.8	-0.2	STRIKING DISTANCE Position 7.8 with 103 impressions — moving 2–3 places could roughly 12.5× clicks.
4d scan bradfordULTRASOUND	/services/ultrasound/4d-scan/ (100%)	1	■ 0.0%	117	▼ 19.9%	0.9%	12.2	+0.4	STRIKING DISTANCE Position 12.2 with 117 impressions — moving 2–3 places could roughly 3.5× clicks; the same query converts in paid search.
does laser hair removal work on dark skinLASER	/laser-hair-removal-darker-skin-bradford/ (100%)	0	▼ 100.0%	161	▲ 7.3%	0.0%	10.0	+0.0	STRIKING DISTANCE Position 10.0 with 161 impressions — moving 2–3 places could roughly 7.5× clicks.
laser clinic bradfordLASER	/services/laser-hair-removal/ (100%)	2	▼ 33.3%	94	■ 0.0%	2.1%	7.4	+0.1	STRIKING DISTANCE Position 7.4 with 94 impressions — moving 2–3 places could roughly 3.3× clicks.
baby scan near meULTRASOUND	/ (100%)	2	■ 0.0%	206	▲ 16.4%	1.0%	13.1	-0.1	STRIKING DISTANCE Position 13.1 with 206 impressions — moving 2–3 places could roughly 3.1× clicks.
laser hair removal pcosLASER	/laser-hair-removal-pcos-facial-hair-bradford/ (100%)	0	▼ 100.0%	96	▼ 1.0%	0.0%	11.8	+0.9	STRIKING DISTANCE Position 11.8 with 96 impressions — moving 2–3 places could roughly 7.5× clicks.
growth scan bradfordULTRASOUND	/services/ultrasound/growth-scan/ (100%)	0	▼ 100.0%	51	▲ 15.9%	0.0%	9.0	+0.3	STRIKING DISTANCE Position 9.0 with 51 impressions — moving 2–3 places could roughly 7.5× clicks.
gender scan bradfordULTRASOUND	/services/ultrasound/gender-scan/ (100%)	0	▼ 100.0%	93	▲ 16.3%	0.0%	15.0	+0.6	STRIKING DISTANCE Position 15.0 with 93 impressions — moving 2–3 places could roughly 3.0× clicks.
laser hair removal near meLASER	/services/laser-hair-removal/ (100%)	5	▲ 400%	291	▲ 19.3%	1.7%	14.4	+0.0	STRIKING DISTANCE Position 14.4 with 291 impressions — moving 2–3 places could roughly 0.7× clicks; the same query converts in paid search.
vitamin b12 injection bradfordIV_THERAPY	/services/iv-therapy/ (100%)	5		53	▼ 11.7%	9.4%	7.6	+0.2	STRIKING DISTANCE Position 7.6 with 53 impressions — moving 2–3 places could roughly 0.5× clicks.

Content gaps

Query clusters with demand (≥ 200 impressions) where nothing on the site ranks in the top 20.

Cluster	Queries	Impressions	Best position	Service
blood test	blood test bradford, private blood test bradford, blood test near me bradford	440	21	BLOOD_TEST